{"id":1327,"date":"2019-09-20T16:49:04","date_gmt":"2019-09-20T16:49:04","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1327"},"modified":"2019-10-16T12:01:57","modified_gmt":"2019-10-16T10:01:57","slug":"cette-semaine-etude-sur-le-marche-des-shampoings","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2019\/09\/20\/cette-semaine-etude-sur-le-marche-des-shampoings\/","title":{"rendered":"Etude sur le march\u00e9 des shampoings"},"content":{"rendered":"\n<p><em>Le\nmarch\u00e9 des shampoings est un petit march\u00e9 dans l\u2019officine.<\/em><\/p>\n\n\n\n<p><em>A\ntravers cette \u00e9tude, nous souhaitons regarder si les achats des clients se\nportent plus vers des shampoings g\u00e9n\u00e9raux ou des produits plus techniques.<\/em><\/p>\n\n\n\n<p><em>L\u2019offre\n<\/em><em>produits\n<\/em><em>est\ntr\u00e8s importante; le choix est difficile<\/em><\/p>\n\n\n\n<p><em>Pour\n\u00e9clairer <\/em><em>et\n<\/em><em>faciliter\nvotre <\/em><em>r\u00e9f\u00e9rencement,\nvoila l\u2019\u00e9tude <\/em><em>du march\u00e9 des <\/em><em>shampoings.<\/em><\/p>\n\n\n\n<p><em>Quels\nsont les laboratoires du march\u00e9&nbsp; ?<\/em><\/p>\n\n\n\n<p><em>Quels\nsont les produits \u00e0 r\u00e9f\u00e9rencer&nbsp; <\/em><\/p>\n\n\n\n<p><em>Quelles\nsont les marges des produits ?<\/em><\/p>\n\n\n\n<p><em>Cette\n\u00e9tude est <\/em><em>bas\u00e9e\n<\/em><em>sur\nles donn\u00e9es r\u00e9elles de 5000 pharmacies sur <\/em><em>les 12 <\/em><em>derniers\nmois. Faites le bon choix <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les shampoings<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Cette \u00e9tude est \u00e9galement disponible <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/2019-08-12-MARCHE-DES-SHAMPOINGS-1.pdf\">au&nbsp;format&nbsp;pdf.<\/a><\/strong><\/em><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le March\u00e9<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-1.png\" alt=\"\" class=\"wp-image-1328\" width=\"189\" height=\"405\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-1.png 322w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-1-140x300.png 140w\" sizes=\"(max-width: 189px) 100vw, 189px\" \/><\/figure>\n\n\n\n<p style=\"text-align:left\">Nous avons pris en compte le march\u00e9 des shampoings. Dans ce march\u00e9, il y a 246&nbsp; Laboratoires qui commercialisent au total 1968 produits. <\/p>\n\n\n\n<p>Sur la p\u00e9riode de Ao\u00fbt 2018 \u00e0 Juillet 2019, ce march\u00e9 a \u00e9volu\u00e9 de : <\/p>\n\n\n\n<p><strong>&#8211; 0,7&nbsp; % en valeur <\/strong><\/p>\n\n\n\n<p><strong>&#8211; 2,6 % en volume <\/strong><\/p>\n\n\n\n<p>Le march\u00e9 est en l\u00e9g\u00e8re d\u00e9croissance. Celle-ci est&nbsp; moins forte en valeur qu\u2019en volume. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Les segments du march\u00e9<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-2-1024x483.png\" alt=\"\" class=\"wp-image-1329\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-2-1024x483.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-2-300x142.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-2-768x363.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-2.png 1328w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Les shampoings normaux repr\u00e9sentent <strong>50 % de PDM<\/strong> du march\u00e9 global&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PDM et \u00e9volution en volume<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"406\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-3.png\" alt=\"\" class=\"wp-image-1330\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-3.png 853w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-3-300x143.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-3-768x366.png 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption> <br> <br> <br> L\u2019analyse &nbsp;en volume des 12 derniers mois de vente identifie 5 laboratoires leaders :<br> <strong>Pierre Fabre <br> Vichy <br> Bioderma<br> Phytosolba<br> J&amp;J <\/strong><\/figcaption><\/figure>\n\n\n\n<p>L\u2019analyse en volume des 12 derniers mois de vente identifie <strong>5 laboratoires leaders<\/strong> :<strong>Pierre Fabre, Procter  <br>&amp; Gamble, Colgate, GSK et AEGIS. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"406\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-4.png\" alt=\"\" class=\"wp-image-1331\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-4.png 864w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-4-300x141.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-4-768x361.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<p>L\u2019\u00e9volution de leur activit\u00e9 en volume montre\n2 \u00e9l\u00e9ments :<\/p>\n\n\n\n<p>La\ncroissance de<\/p>\n\n\n\n<ul><li>Vichy <\/li><li>Bioderma<\/li><\/ul>\n\n\n\n<p>La\nbaisse de <\/p>\n\n\n\n<ul><li>Pierre Fabre <\/li><li>Phytosolba<\/li><li>J&amp;J <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">PDM des laboratoires et \u00e9volutions<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"217\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-5-1024x217.png\" alt=\"\" class=\"wp-image-1332\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-5-1024x217.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-5-300x63.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-5-768x162.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-5.png 1452w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nous avons isol\u00e9 les <strong>7 premiers laboratoires <\/strong><\/p>\n\n\n\n<p>Ils font plus de <strong>90% des quantit\u00e9s vendues<\/strong><\/p>\n\n\n\n<p>Pierre Fabre est l\u2019acteur majeur de ce march\u00e9.<\/p>\n\n\n\n<p>La croissance du march\u00e9 en volume est<\/p>\n\n\n\n<ul><li> &#8211; 0,7% en valeur <\/li><li>&#8211; 2,6% en volume <\/li><\/ul>\n\n\n\n<p>On constate:  La forte croissance des laboratoires challengers : <\/p>\n\n\n\n<ul><li>Bioderma <\/li><li>Vichy  <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La marge et la distribution num\u00e9rique (DN) <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"266\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-6-1024x266.png\" alt=\"\" class=\"wp-image-1334\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-6-1024x266.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-6-300x78.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-6-768x200.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-6.png 1439w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La marge moyenne sur facture est de <strong>23,6%&nbsp;<\/strong> <\/p>\n\n\n\n<p>Pierre Fabre est le laboratoire qui : <\/p>\n\n\n\n<ul><li>offre une marge moindre que le march\u00e9 <\/li><li>domine largement en terme de&nbsp; CA par pharmacie  <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dynamique&nbsp;du&nbsp;march\u00e9<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-7-1024x559.png\" alt=\"\" class=\"wp-image-1335\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-7-1024x559.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-7-300x164.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-7-768x419.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-7.png 1104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La\ndynamique du march\u00e9 permet de d\u00e9couvrir les tendances du moment en nombre\nd\u2019unit\u00e9s vendues (si\nun laboratoire annonce 30 % de PDM,\nest-ce qu\u2019il tient sa position toute l\u2019ann\u00e9e).<\/p>\n\n\n\n<p>Sur\nle graphe, on constate que chaque laboratoire conserve sa PDM<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Poids des sous march\u00e9s par laboratoire <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Detail-segment-par-laboratoire.png\" alt=\"\" class=\"wp-image-1351\" width=\"917\" height=\"533\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Detail-segment-par-laboratoire.png 960w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Detail-segment-par-laboratoire-300x175.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Detail-segment-par-laboratoire-768x447.png 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><figcaption> <br> Le graphe permet de voir les PDM par labo et sous-march\u00e9s par labo<br> Bioderma est plus centr\u00e9 sur le march\u00e9 de l\u2019antipelliculaire <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hit parade des produits les plus vendus <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"347\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-9-1.png\" alt=\"\" class=\"wp-image-1338\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-9-1.png 973w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-9-1-300x107.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-9-1-768x274.png 768w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><figcaption>Hit parade des ventes des <strong>shampoings normaux<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"161\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-10-1.png\" alt=\"\" class=\"wp-image-1340\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-10-1.png 786w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-10-1-300x61.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-10-1-768x157.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><figcaption>Hit parade des ventes des <strong>shampoins anti-pelliculaires<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"161\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-11.png\" alt=\"\" class=\"wp-image-1341\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-11.png 786w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-11-300x61.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/Shampoing-11-768x157.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><figcaption>Hit parade des ventes des <strong>shampoings doux<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Ce hit parade des ventes repr\u00e9sente <strong>29% de PDM<\/strong>. Ce sont tous les produits qui font au moins 1% du total des ventes. <\/p>\n\n\n\n<p>Il permet de savoir : <\/p>\n\n\n\n<ul><li>quels produits s\u00e9lectionner lors de la visite de votre d\u00e9l\u00e9gu\u00e9  <\/li><li>les r\u00e9f\u00e9rences produits \u00e0 mettre en priorit\u00e9 dans votre officine  <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Le coin du pharmacien<\/h2>\n\n\n\n<p>Nous\navons en moyenne entre 100 000 et 200 000 cheveux sur la t\u00eate, et nous en\nperdons 50&nbsp;\u00e0&nbsp;150 par jour.&nbsp;<\/p>\n\n\n\n<p>Il\nfaut distinguer une chute saisonni\u00e8re de cheveux (fr\u00e9quente au printemps et en\nautomne), d\u2019une chute de cheveux pendant une dur\u00e9e sup\u00e9rieure \u00e0 trois\nmois.&nbsp;<\/p>\n\n\n\n<p>La chute de cheveux li\u00e9e&nbsp;\u00e0&nbsp;la baisse de production d\u2019hormones m\u00e2les est in\u00e9luctable. On la qualifie&nbsp;<strong>d\u2019alop\u00e9cie androg\u00e9n\u00e9tique,&nbsp;<\/strong>elle touche les hommes et les femmes. 70% des hommes sont touch\u00e9s par l\u2019alop\u00e9cie.<\/p>\n\n\n\n<p>Chez\nles femmes, la chute de cheveux est plus diffuse et les causes en sont\nmultiples :&nbsp;<strong>les carences en fer<\/strong>,\nen&nbsp;<strong>acide\nfolique<\/strong>,&nbsp;<strong>en\nzinc et en acides amin\u00e9s soufr\u00e9s<\/strong>&nbsp;mais aussi la grossesse,\nl\u2019accouchement&nbsp;<strong>l\u2019hypothyro\u00efdie, l\u2019\u00e2ge, les\nhormones, le stress et le tabagisme<\/strong>. 30% des femmes de 40 ans et\nplus sont touch\u00e9es par l\u2019alop\u00e9cie.<\/p>\n\n\n\n<p>S\u2019il\nest difficile d\u2019arr\u00eater la chute de cheveux ou de recouvrer les cheveux perdus,\n(sauf par la chirurgie), une alimentation&nbsp;\u00e9quilibr\u00e9e\n(fruits&nbsp;\u00e0&nbsp;coques, l\u00e9gumes et fruits), des&nbsp;<strong>compl\u00e9ments\nalimentaires<\/strong>&nbsp;ou&nbsp;<strong>m\u00eame\ndes m\u00e9dicaments<\/strong>&nbsp;peuvent ralentir le processus.<\/p>\n\n\n\n<p>&nbsp;<strong>Le\npollen<\/strong>&nbsp;avec\nses bonnes prot\u00e9ines, glucides et lipides va dynamiser votre chevelure,&nbsp;<strong>la\nlevure de bi\u00e8re<\/strong>&nbsp;gr\u00e2ce&nbsp;\u00e0&nbsp;ses vertus\npurificatrices et la&nbsp;<strong>gel\u00e9e royale<\/strong>&nbsp;aux\npropri\u00e9t\u00e9s de r\u00e9g\u00e9n\u00e9ration cellulaire agissent toutes trois sur la chute de\ncheveux. Sans oublier l<strong>e zinc&nbsp;<\/strong>disponible\nen compl\u00e9ment alimentaire et<strong>&nbsp;le fer<\/strong>&nbsp;sur\nordonnance.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir des donn\u00e9es de la base de donn\u00e9es OffiSant\u00e9. Toutes les donn\u00e9es sont r\u00e9elles et non-extrapol\u00e9es<\/em><\/p>\n\n\n\n<p><em>Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont produits en date de fin du mois pr\u00e9c\u00e9dent<\/em><\/p>\n\n\n\n<p><em>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 par <strong>Maurice Belais<\/strong>, Pr\u00e9sident de OffiSant\u00e9 SAS; Charg\u00e9 d\u2019enseignement en marketing HEC &amp;IAE Gustave Eiffel \u2022 <strong>Chama BENNANI<\/strong> Assistante marketing Digital \u2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des shampoings est un petit march\u00e9 dans l\u2019officine. A travers cette \u00e9tude, nous souhaitons regarder si les achats<\/p>\n","protected":false},"author":2,"featured_media":1343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[395,399,400,396,397,398,1],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS.png",820,507,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS.png",820,507,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS.png",820,507,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS-300x185.png",300,185,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS.png",820,507,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS.png",820,507,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS.png",820,507,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS.png",820,507,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2019\/09\/SHAMPOINGS-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/anti-pelliculaire\/\" rel=\"category tag\">anti pelliculaire<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/cheveux\/\" rel=\"category tag\">cheveux<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/chute-de-cheveux\/\" rel=\"category tag\">chute de cheveux<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/shampoing\/\" rel=\"category tag\">shampoing<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/shampoing-doux\/\" rel=\"category tag\">shampoing doux<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/shampoings-normaux\/\" rel=\"category tag\">shampoings normaux<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Le march\u00e9 des shampoings est un petit march\u00e9 dans l\u2019officine. A travers cette \u00e9tude, nous souhaitons regarder si les achats","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1327"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1327"}],"version-history":[{"count":8,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1327\/revisions"}],"predecessor-version":[{"id":1379,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1327\/revisions\/1379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1343"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}