{"id":1432,"date":"2020-04-01T11:25:24","date_gmt":"2020-04-01T09:25:24","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1432"},"modified":"2020-04-01T11:29:11","modified_gmt":"2020-04-01T09:29:11","slug":"le-marche-du-bio","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/04\/01\/le-marche-du-bio\/","title":{"rendered":"Le March\u00e9 du Bio"},"content":{"rendered":"\n<p><strong><em>Le march\u00e9 du bio dans les pharmacies&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><em>L\u2019article de Fabienne Colin\u00a0dans le moniteur des Pharmacies ( n\u00b0 3298, 10\/12\/2019) fournit 3 donn\u00e9es importantes :\u00a0<strong>72 % <\/strong>des Fran\u00e7aises ont d\u00e9j\u00e0 achet\u00e9 des cosm\u00e9tiques Bio, <strong>32 % <\/strong>c\u2019est la PDM de la pharmacie dans le march\u00e9 du bio, <strong>+ 7% de croissance <\/strong>du Bio sur ces 5 derni\u00e8res ann\u00e9es.<\/em><\/p>\n\n\n\n<p><em>Nous avons d\u00e9cid\u00e9 de faire un focus sur ce march\u00e9 en s\u00e9lectionnant<strong> 14 laboratoires <\/strong>qui indiquent faire du bio ( hors hom\u00e9opathie ) et dessiner une cartographie du march\u00e9 pour faciliter la d\u00e9cision des pharmaciens.<\/em><\/p>\n\n\n\n<p><em>Pour qu\u2019un produit soit consid\u00e9r\u00e9 comme Bio, il faut :\u00a0Un pourcentage minimal d\u2019ingr\u00e9dients issus de\u00a0l\u2019agriculture biologique\u00a0(5 \u00e0 10\u00a0% selon les labels), et des ingr\u00e9dients naturels.\u00a0Certaines\u00a0<a href=\"https:\/\/www.consoglobe.com\/substances-que-nous-cache-produits-stars-cg\">substances dangereuses<\/a>\u00a0interdites, comme les conservateurs de synth\u00e8se, les silicones ou les parfums non biod\u00e9gradables.\u00a0Les\u00a0tests sur les animaux\u00a0sont \u00e9galement interdits dans les cosm\u00e9tiques bio.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les 14 laboratoires s\u00e9lectionn\u00e9s<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.47.06-1024x583.png\" alt=\"\" class=\"wp-image-1433\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.47.06-1024x583.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.47.06-300x171.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.47.06-768x438.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.47.06.png 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le march\u00e9\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.48.32.png\" alt=\"\" class=\"wp-image-1434\" width=\"213\" height=\"460\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.48.32.png 376w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.48.32-139x300.png 139w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/figure>\n\n\n\n<p>Nous avons s\u00e9lectionn\u00e9 <strong>14 laboratoires<\/strong>\u00a0<\/p>\n\n\n\n<p>Sur la p\u00e9riode de mars 2019 \u00e0 f\u00e9vrier 2020,\u00a0\u00a0ce march\u00e9 a \u00e9volu\u00e9 de :<\/p>\n\n\n\n<ul><li><strong>17,1 %<\/strong> en valeur\u00a0<\/li><li><strong>17,3 %<\/strong> en volume<\/li><\/ul>\n\n\n\n<p>Le march\u00e9 est\u00a0<strong>tr\u00e8s dynamique<\/strong> et <strong>en forte croissance en valeur et volume.\u00a0<\/strong><\/p>\n\n\n\n<p>On constate une bonne\u00a0corr\u00e9lation entre ces 2 indicateurs de valeur et volume (pas de dumping sur les prix).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les segments du march\u00e9<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.50.44-1024x609.png\" alt=\"\" class=\"wp-image-1435\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.50.44-1024x609.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.50.44-300x179.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.50.44-768x457.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.50.44.png 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ce march\u00e9 Bio est compos\u00e9 de 2 march\u00e9s. La\u00a0dermo\u00a0avec <strong>94% de PDM <\/strong>et une <strong>croissance de 19%<\/strong>. La phyto avec <strong>6% de PDM<\/strong> est une <strong>d\u00e9croissance de 3 %.\u00a0<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u00e9tail des sous-march\u00e9s de\u00a0dermocosm\u00e9tique\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.54.08-1024x549.png\" alt=\"\" class=\"wp-image-1436\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.54.08-1024x549.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.54.08-300x161.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.54.08-768x412.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.54.08.png 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Les soins de visage font pr\u00e8s de <strong>50% de PDM <\/strong>et une <strong>croissance de 21%<\/strong> dans le march\u00e9 global\u00a017%.<\/p>\n\n\n\n<p>Le march\u00e9 du b\u00e9b\u00e9 est tr\u00e8s soutenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PDM ET EVOLUTION en volume\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.30-1024x409.png\" alt=\"\" class=\"wp-image-1437\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.30-1024x409.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.30-300x120.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.30-768x307.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.30.png 1332w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><br><\/figcaption><\/figure>\n\n\n\n<p>L\u2019analyse en volume\u00a0des 12 derniers mois de vente identifie <strong>5 laboratoires leaders<\/strong> :<\/p>\n\n\n\n<p>W\u00e9l\u00e9da<\/p>\n\n\n\n<p>Sanoflore<\/p>\n\n\n\n<p>Lea\u00a0Nature\u00a0<\/p>\n\n\n\n<p>Melvita\u00a0<\/p>\n\n\n\n<p>Patyka<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.42-1024x407.png\" alt=\"\" class=\"wp-image-1438\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.42-1024x407.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.42-300x119.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.42-768x305.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.56.42.png 1660w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>L\u2019\u00e9volution\u00a0de leur activit\u00e9 en volume montre <strong>une croissance importante des laboratoires challengers sur le march\u00e9\u00a0<\/strong><\/p>\n\n\n\n<p>Il faut aussi noter <strong>la baisse en volume de Sanoflore dans un march\u00e9 aussi dynamique.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PDM des laboratoires et \u00e9volutions\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"367\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.59.21-1024x367.png\" alt=\"\" class=\"wp-image-1440\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.59.21-1024x367.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.59.21-300x107.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.59.21-768x275.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-09.59.21.png 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>6 laboratoires sur 14<\/strong> font plus de <strong>90 % du march\u00e9.<\/strong><\/p>\n\n\n\n<p>On constate :<\/p>\n\n\n\n<p>1.\u00a0En vert, <strong>la forte croissance des laboratoires challengers<\/strong>\u00a0: Cattier, L\u00e9a Nature, Patyka, La Ros\u00e9e<\/p>\n\n\n\n<p>\u00a02.L\u2019entr\u00e9e de <strong>nouveaux acteurs\u00a0\u00a0<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La marge et la distribution num\u00e9rique (DN)\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.01.09-1024x398.png\" alt=\"\" class=\"wp-image-1441\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.01.09-1024x398.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.01.09-300x117.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.01.09-768x299.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.01.09.png 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La marge sur facture est de\u00a0<strong>28,6 % en moyenne\u00a0<\/strong><\/p>\n\n\n\n<p>En vert : les laboratoires qui ont des <strong>marges sup\u00e9rieures \u00e0 la moyenne\u00a0<\/strong><\/p>\n\n\n\n<p>Les laboratoires challengers\u00a0offrent\u00a0\u00a0des <strong>marges plus importantes<\/strong> (Patyka\u00a045%, La Ros\u00e9e 33% \u2026.)<\/p>\n\n\n\n<p><strong>Patyka\u00a0<\/strong>est atypique dans la distribution . Le laboratoire est pr\u00e9sent dans <strong>3% des pharmacies,\u00a0r\u00e9alise 11% du CA du march\u00e9 et 45% de marge.<\/strong>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Poids des sous march\u00e9s par laboratoire\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.03.38-1024x592.png\" alt=\"\" class=\"wp-image-1442\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.03.38-1024x592.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.03.38-300x173.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.03.38-768x444.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.03.38.png 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Le graphe permet d\u2019analyser <strong>la d\u00e9composition du CA des labo dans les 2 march\u00e9s\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p>On constate que\u00a0<strong>Biofloral\u00a0se situe\u00a0surtout dans la phyto\u00a0<\/strong><\/p>\n\n\n\n<p><strong>L\u00e9a\u00a0Nature, Melvita et Weleda d\u00e9veloppent de l\u2019activit\u00e9 en phyto.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00e9partition du CA par labo et sous-march\u00e9s\u00a0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.05.31-1024x567.png\" alt=\"\" class=\"wp-image-1443\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.05.31-1024x567.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.05.31-300x166.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.05.31-768x425.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.05.31.png 1214w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ce graphe permet de comprendre\u00a0comment se d\u00e9compose le CA de chaque laboratoire en fonction des sous-march\u00e9s. <strong>Biofloral\u00a0: Soins du corps<\/strong>: <strong>Patyka\u00a0: Soins du visage<\/strong>\u00a0..etc<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hit parade des produits les plus vendus\u00a0par sous-march\u00e9<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Les soins du visage<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.11.47-1-1024x508.png\" alt=\"\" class=\"wp-image-1446\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.11.47-1-1024x508.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.11.47-1-300x149.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.11.47-1-768x381.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.11.47-1.png 1318w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ce hit parade des ventes permet d\u2019identifier les <strong>20 produits qui font le plus fort Chiffre d\u2019affaires.\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les soins du corps<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.12.43-1024x512.png\" alt=\"\" class=\"wp-image-1447\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.12.43-1024x512.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.12.43-300x150.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.12.43-768x384.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.12.43.png 1316w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ce hit parade des ventes permet d\u2019identifier les 20 produits qui font le plus fort Chiffre d\u2019affaires\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Produits b\u00e9b\u00e9s<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.14.45-1-1024x270.png\" alt=\"\" class=\"wp-image-1449\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.14.45-1-1024x270.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.14.45-1-300x79.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.14.45-1-768x203.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.14.45-1.png 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Capillaires<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.16.15-1024x342.png\" alt=\"\" class=\"wp-image-1450\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.16.15-1024x342.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.16.15-300x100.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.16.15-768x257.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.16.15.png 1208w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">La phytoth\u00e9rapie<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.17.33-1024x390.png\" alt=\"\" class=\"wp-image-1451\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.17.33-1024x390.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.17.33-300x114.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.17.33-768x292.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.17.33.png 1534w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>W\u00e9leda\u00a0est leader du march\u00e9 en\u00a0phytoth\u00e9rapie.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Le coin du pharmacien<\/h2>\n\n\n\n<p>Nous avons connu\u00a0\u00a0une premi\u00e8re vague importante ou le bio et la naturalit\u00e9 ont \u00e9t\u00e9 mis en avant par les 3 acteurs :\u00a0Industriels, Distributeurs, Clients et consommateurs\u00a0<\/p>\n\n\n\n<p>A ce jour , on identifie une d\u00e9marche pour le \u00ab clean \u00bb . Le march\u00e9 s\u2019oriente vers encore plus de naturalit\u00e9.\u00a0<strong>Le march\u00e9 du Bio<\/strong> n\u2019est pas encore\u00a0arriv\u00e9 \u00e0 maturit\u00e9 car les taux de croissance sont encore tr\u00e8s importants .\u00a0Le march\u00e9 se segmente en cr\u00e9ant un march\u00e9 de\u00a0\u00a0<strong>la naturalit\u00e9<\/strong>. Il\u00a0\u00a0est\u00a0\u00a0caract\u00e9ris\u00e9 par des produits issus de recettes anciennes, fabriqu\u00e9s \u00e0 partir de produits naturels et s\u00e9lectionn\u00e9s.\u00a0<\/p>\n\n\n\n<p>En fait, le client-consommateur demande plus de transparence dans ce qu\u2019il ach\u00e8te : L\u2019industriel doit d\u2019\u00eatre transparent dans l\u2019information qu\u2019il fournit (sinon les applications le feront \u00e0 sa place :\u00a0Yuka\u00a0, Passeport sant\u00e9 \u2026.)\u00a0\u00a0<\/p>\n\n\n\n<p>Au distributeur\u00a0pharmacien\u00a0de s\u00e9lectionner les produits pour\u00a0conseiller ses clients au mieux de leurs int\u00e9r\u00eats.\u00a0<strong>La vente est r\u00e9ussie lorsque le client revient r\u00e9guli\u00e8rement.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Cette \u00e9tude est&nbsp;&nbsp;bas\u00e9e sur les donn\u00e9es r\u00e9elles de 6 000 pharmacies sur 12 derniers mois.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Faites le bon choix&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir des donn\u00e9es de la base de donn\u00e9es OffiSant\u00e9. Toutes les donn\u00e9es sont r\u00e9elles et non-extrapol\u00e9es<\/em><\/p>\n\n\n\n<p><em>Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont produits en date de fin du mois pr\u00e9c\u00e9dent<\/em><\/p>\n\n\n\n<p><em>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 par <strong>Maurice Belais<\/strong>, Pr\u00e9sident de OffiSant\u00e9 SAS; Charg\u00e9 d\u2019enseignement en marketing HEC &amp;IAE Gustave Eiffel \u2022 <strong>Chama BENNANI<\/strong> Assistante marketing Digital \u2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 du bio dans les pharmacies&nbsp; L\u2019article de Fabienne Colin\u00a0dans le moniteur des Pharmacies ( n\u00b0 3298, 10\/12\/2019) fournit<\/p>\n","protected":false},"author":2,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22.png",932,738,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22.png",932,738,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22.png",932,738,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22-300x238.png",300,238,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22.png",910,721,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22.png",932,738,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22.png",932,738,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22.png",932,738,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-01-\u00e0-10.25.22-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":2,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Le march\u00e9 du bio dans les pharmacies&nbsp; L\u2019article de Fabienne Colin\u00a0dans le moniteur des Pharmacies ( n\u00b0 3298, 10\/12\/2019) fournit","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1432"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1432"}],"version-history":[{"count":7,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1432\/revisions"}],"predecessor-version":[{"id":1458,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1432\/revisions\/1458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1454"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}