{"id":1469,"date":"2020-04-03T18:02:46","date_gmt":"2020-04-03T16:02:46","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1469"},"modified":"2020-04-03T18:02:47","modified_gmt":"2020-04-03T16:02:47","slug":"le-marche-des-laits-corporels","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/04\/03\/le-marche-des-laits-corporels\/","title":{"rendered":"Le March\u00e9 des laits corporels"},"content":{"rendered":"\n

En ce temps de confinement, il est important de prendre soin de son corps pour garder un bon moral.<\/p>\n\n\n\n

Faire du sport ou masser son corps \u2026<\/p>\n\n\n\n

A chacun sa m\u00e9thode, tout est bon pour garder une bonne forme et de la bonne humeur.<\/p>\n\n\n\n

10,8 %:\u00a0<\/strong>c\u2019est la croissance du march\u00e9 des laits corporels soit 20 % de plus que la moyenne habituelle de l\u2019ann\u00e9e.<\/p>\n\n\n\n

Analyse\u00a0des\u00a0PDM\u00a0des\u00a0laboratoires<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

10\u00a0\u00a0laboratoires<\/strong> dominent le march\u00e9 font 80% du march\u00e9.<\/p>\n\n\n\n

L\u2019\u00e9volution moyenne du march\u00e9 est\u00a0de +10,8%\u00a0<\/strong>par rapport au mois de mars 2019.<\/p>\n\n\n\n

Ce mois de mars<\/strong> est en croissance de 20% <\/strong>par rapport \u00e0 la moyenne mensuelle des ventes.<\/p>\n\n\n\n

Roche Posay, Sant\u00e9 Verte et Johnson\u00a0\u00a0tirent la croissance.<\/strong><\/p>\n\n\n\n

Analyse des produits leaders<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Dans un march\u00e9 qui progresse de +10% on constate les fortes progressions des produits de Sant\u00e9 Verte<\/strong>.<\/p>\n\n\n\n

Est-ce le prix qui g\u00e9n\u00e8re une telle croissance ?\u00a0<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Cette \u00e9tude est  bas\u00e9e sur les donn\u00e9es r\u00e9elles de 6 000 pharmacies sur 12 derniers mois. <\/em><\/p>\n\n\n\n

Faites le bon choix <\/em><\/p>\n\n\n\n

\n\n\n\n

Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir des donn\u00e9es de la base de donn\u00e9es OffiSant\u00e9. Toutes les donn\u00e9es sont r\u00e9elles et non-extrapol\u00e9es<\/em><\/p>\n\n\n\n

Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont produits en date de fin du mois pr\u00e9c\u00e9dent<\/em><\/p>\n\n\n\n

Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 par Maurice Belais<\/strong>, Pr\u00e9sident de OffiSant\u00e9 SAS; Charg\u00e9 d\u2019enseignement en marketing HEC &IAE Gustave Eiffel \u2022 Chama BENNANI<\/strong> Assistante marketing Digital \u2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

En ce temps de confinement, il est important de prendre soin de son corps pour garder un bon moral. Faire<\/p>\n","protected":false},"author":2,"featured_media":1473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23.png",1156,652,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23.png",1156,652,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23.png",1156,652,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23-300x169.png",300,169,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23-1024x578.png",910,514,true],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23.png",1156,652,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23.png",1156,652,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23.png",1156,652,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/Capture-d\u2019\u00e9cran-2020-04-03-\u00e0-17.03.23-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"Uncategorized<\/a>","rttpg_excerpt":"En ce temps de confinement, il est important de prendre soin de son corps pour garder un bon moral. Faire","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1469"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1469"}],"version-history":[{"count":2,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1469\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1469\/revisions\/2111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1473"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}