{"id":1493,"date":"2020-04-10T17:29:20","date_gmt":"2020-04-10T15:29:20","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1493"},"modified":"2023-09-07T11:52:49","modified_gmt":"2023-09-07T09:52:49","slug":"evolution-des-paniers-clients-dans-les-pharmacies","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/04\/10\/evolution-des-paniers-clients-dans-les-pharmacies\/","title":{"rendered":"Evolution des paniers clients dans les pharmacies"},"content":{"rendered":"\n<p>Entre le 5 mars et le 9 avril 2020, nous avons calcul\u00e9 la moyenne mobile hebdomadaire<\/p>\n\n\n\n<ul><li>Panier HT\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>40,07 \u20ac<\/strong> ce jour contre<strong> 36,45 \u20ac<\/strong> en 2019\u00a0<\/li><li>Panier m\u00e9dicament\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>57,43 \u20ac <\/strong>ce jour contre <strong>51,50 \u20ac<\/strong> en 2019<\/li><li>Panier hors ordonnance\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0<strong>\u00a015,72 \u20ac<\/strong> ce jour contre <strong>16,14 \u20ac <\/strong>en 2019<\/li><\/ul>\n\n\n\n<p>Tous les chiffres ont \u00e9t\u00e9 cal\u00e9s pour que le lundi de 2020 corresponde avec un lundi de 2019.<\/p>\n\n\n\n<p>Le panier global de 2020 est sup\u00e9rieur \u00e0 celui de 2019\u00a0; <strong>la baisse de CA<\/strong> provient de la baisse de fr\u00e9quentation.\u00a0<\/p>\n\n\n\n<p>Le diagnostic est fait, la semaine prochaine nous allons sugg\u00e9rer des sources de d\u00e9veloppement.&nbsp;<\/p>\n\n\n\n<p>L\u2019innovation se d\u00e9veloppe encore plus dans les p\u00e9riodes de crises&nbsp;; soyons cr\u00e9atif\u2026<strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"360\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients.png\" alt=\"\" class=\"wp-image-1494\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients.png 970w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-300x111.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-768x285.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Cette \u00e9tude est&nbsp;&nbsp;bas\u00e9e sur les donn\u00e9es r\u00e9elles de 6 000 pharmacies sur 12 derniers mois.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Faites le bon choix&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir des donn\u00e9es de la base de donn\u00e9es OffiSant\u00e9. Toutes les donn\u00e9es sont r\u00e9elles et non-extrapol\u00e9es<\/em><\/p>\n\n\n\n<p><em>Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont produits en date de fin du mois pr\u00e9c\u00e9dent<\/em><\/p>\n\n\n\n<p><em>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 par <strong>Maurice Belais<\/strong>, Pr\u00e9sident de OffiSant\u00e9 SAS; Charg\u00e9 d\u2019enseignement en marketing HEC &amp;IAE Gustave Eiffel \u2022 <strong>Chama BENNANI<\/strong> Assistante marketing Digital \u2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre le 5 mars et le 9 avril 2020, nous avons calcul\u00e9 la moyenne mobile hebdomadaire Panier HT\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a040,07 \u20ac ce<\/p>\n","protected":false},"author":2,"featured_media":1495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,58],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1.png",970,360,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1.png",970,360,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1.png",970,360,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1-300x111.png",300,111,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1.png",910,338,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1.png",970,360,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1.png",970,360,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1.png",970,360,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/evolution-des-paniers-clients-1-600x360.png",600,360,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/economie\/\" rel=\"category tag\">\u00e9conomie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/pharmacie\/\" rel=\"category tag\">Pharmacie<\/a>","rttpg_excerpt":"Entre le 5 mars et le 9 avril 2020, nous avons calcul\u00e9 la moyenne mobile hebdomadaire Panier HT\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a040,07 \u20ac ce","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1493"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1493"}],"version-history":[{"count":1,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1493\/revisions"}],"predecessor-version":[{"id":1496,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1493\/revisions\/1496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1495"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}