{"id":1527,"date":"2020-04-20T18:13:16","date_gmt":"2020-04-20T16:13:16","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1527"},"modified":"2023-09-07T11:51:47","modified_gmt":"2023-09-07T09:51:47","slug":"evolution-de-la-frequentation-des-officines","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/04\/20\/evolution-de-la-frequentation-des-officines\/","title":{"rendered":"Evolution de la fr\u00e9quentation des Officines"},"content":{"rendered":"\n

La fr\u00e9quentation des clients en officines continue malheureusement de se d\u00e9grader sur le march\u00e9 des officines de ville. La baisse concerne les clients avec des ordonnances et hors ordonnances.<\/p>\n\n\n\n

Le palier de baisse n\u2019est donc pas atteint. <\/p>\n\n\n\n

Pour les laboratoires, c\u2019est le moment de se positionner dans les pharmacies pour accompagner la reprise \u00e0 compter du d\u00e9but mai.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir des donn\u00e9es de la base de donn\u00e9es OffiSant\u00e9. Toutes les donn\u00e9es sont r\u00e9elles et non-extrapol\u00e9es<\/em><\/p>\n\n\n\n

Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont produits en date de fin du mois pr\u00e9c\u00e9dent<\/em><\/p>\n\n\n\n

Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 par Maurice Belais<\/strong>, Pr\u00e9sident de OffiSant\u00e9 SAS; Charg\u00e9 d\u2019enseignement en marketing HEC &IAE Gustave Eiffel \u2022 Chama BENNANI<\/strong> Assistante marketing Digital \u2022<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La fr\u00e9quentation des clients en officines continue malheureusement de se d\u00e9grader sur le march\u00e9 des officines de ville. La baisse<\/p>\n","protected":false},"author":2,"featured_media":1528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,58,1],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine.png",1018,420,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine.png",1018,420,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine.png",1018,420,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine-300x124.png",300,124,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine.png",910,375,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine.png",1018,420,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine.png",1018,420,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine.png",1018,420,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/frequentation-des-clients-en-officine-600x420.png",600,420,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"\u00e9conomie<\/a> Pharmacie<\/a> Uncategorized<\/a>","rttpg_excerpt":"La fr\u00e9quentation des clients en officines continue malheureusement de se d\u00e9grader sur le march\u00e9 des officines de ville. La baisse","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1527"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1527"}],"version-history":[{"count":1,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1527\/revisions"}],"predecessor-version":[{"id":1529,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1527\/revisions\/1529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1528"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}