{"id":1540,"date":"2020-04-23T17:17:47","date_gmt":"2020-04-23T15:17:47","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1540"},"modified":"2023-09-07T11:51:47","modified_gmt":"2023-09-07T09:51:47","slug":"evolution-de-la-frequentation-en-officines-par-segment-de-ca-21","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/04\/23\/evolution-de-la-frequentation-en-officines-par-segment-de-ca-21\/","title":{"rendered":"Evolution de la fr\u00e9quentation en Officines par segment (% de CA 2,1%)."},"content":{"rendered":"\n<p><br><strong>4 segments de pharmacies <\/strong><\/p>\n\n\n\n<ul><li><strong>Segment A<\/strong>&nbsp;: la TVA 2,1% repr\u00e9sente plus de 75% du CA<\/li><li><strong>Segment B<\/strong> : la TVA 2,1% est comprise entre 65% et 74% du CA<\/li><li><strong>Segment C&nbsp;:<\/strong> la TVA 2,1% est comprise entre 50 % et 65% u CA <\/li><li><strong>Segment D<\/strong>&nbsp;: la TVA 2,1% repr\u00e9sente au moins 50 % du CA<\/li><\/ul>\n\n\n\n<p>La\nchute de fr\u00e9quentation est tr\u00e8s violente car elle se situe \u00e0<\/p>\n\n\n\n<ul><li><strong>-30%<\/strong> pour les pharmacies \u00e9thiques <\/li><li><strong>&#8211; 50 %<\/strong> pour les pharmacies dont la part de TVA de 2,1% est inf\u00e9rieure \u00e0\n65%&nbsp;<\/li><\/ul>\n\n\n\n<p>Depuis la mi-avril, <strong>la tendance \u00e0 la baisse s\u2019est stabilis\u00e9e<\/strong>. Sur ces 3 derniers jours on constate un d\u00e9but de redressement <\/p>\n\n\n\n<p>Demain,\nnous regarderons sur ces m\u00eames segments, les montants des paniers ordonnances\net hors ordonnances.<\/p>\n\n\n\n<p>Tous les calculs sont effectu\u00e9s sur des moyennes mobiles hebdomadaires. Le nombre de clients repr\u00e9sente le nombre de clients sur les 7 derniers jours. <\/p>\n\n\n\n<p>Cette moyenne mobile permet de suivre au plus pr\u00e8s l\u2019activit\u00e9 pour d\u00e9tecter tr\u00e8s t\u00f4t les signes de redressement<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"481\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png\" alt=\"\" class=\"wp-image-1541\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png 1018w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment-300x142.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment-768x363.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 segments de pharmacies Segment A&nbsp;: la TVA 2,1% repr\u00e9sente plus de 75% du CA Segment B : la TVA<\/p>\n","protected":false},"author":2,"featured_media":1541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,58,1],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png",1018,481,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png",1018,481,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png",1018,481,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment-300x142.png",300,142,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png",910,430,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png",1018,481,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png",1018,481,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment.png",1018,481,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/segment-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/economie\/\" rel=\"category tag\">\u00e9conomie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/pharmacie\/\" rel=\"category tag\">Pharmacie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"4 segments de pharmacies Segment A&nbsp;: la TVA 2,1% repr\u00e9sente plus de 75% du CA Segment B : la TVA","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1540"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1540"}],"version-history":[{"count":2,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1540\/revisions"}],"predecessor-version":[{"id":1544,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1540\/revisions\/1544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1541"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}