{"id":1572,"date":"2020-04-30T17:57:54","date_gmt":"2020-04-30T15:57:54","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1572"},"modified":"2023-09-07T11:50:42","modified_gmt":"2023-09-07T09:50:42","slug":"le-marche-de-lotc-evolution-du-ca-ht-et-du-nombre-de-clients","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/04\/30\/le-marche-de-lotc-evolution-du-ca-ht-et-du-nombre-de-clients\/","title":{"rendered":"Le march\u00e9 de l\u2019OTC : \u00e9volution du CA HT et du nombre de clients"},"content":{"rendered":"\n<p>La physionomie de ces 4 premiers mois de l\u2019ann\u00e9e par rapport \u00e0 l\u2019ann\u00e9e 2019 montre un <strong>recul <\/strong>sur<strong> les mois de janvier et f\u00e9vrier et croissance en mars<\/strong> et une <strong>d\u00e9croissance tr\u00e8s forte en avril.<\/strong><\/p>\n\n\n\n<p>Sur la p\u00e9riode janvier \u00e0 <strong>avril 2020 par rapport \u00e0 2019<\/strong> on obtient le r\u00e9sultat suivant&nbsp;: <\/p>\n\n\n\n<ul><li><strong>Evolution en nb de clients<\/strong> : \u2013 8%<\/li><li><strong>Evolution en CA <\/strong>:&nbsp; \u2013 7%<\/li><\/ul>\n\n\n\n<p>C\u2019est en mai que cela va se jouer avec la sortie du <strong>d\u00e9confinement<\/strong> et les clients de retour de vacances.<\/p>\n\n\n\n<p>C\u2019est le moment d\u2019investir dans le marketing et la com pour faire revenir les clients <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"427\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc.png\" alt=\"\" class=\"wp-image-1573\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc.png 937w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-300x137.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-768x350.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p>Dans l\u2019<strong>OTC<\/strong> nous avons analys\u00e9 <strong>6 march\u00e9s<\/strong> qui repr\u00e9sentent les <strong>2\/3 du CA<\/strong><\/p>\n\n\n\n<p>Pour chaque march\u00e9, nous regardons sa <strong>PDM et l\u2019\u00e9volution en CA<\/strong> et du <strong>nombre de clients <\/strong><\/p>\n\n\n\n<p>Sur la p\u00e9riode<strong> janvier \u00e0 avril 2020,<\/strong> les <strong>6 march\u00e9s<\/strong> ont \u00e9volu\u00e9 au global de : <\/p>\n\n\n\n<ul><li><strong>Evolution en nb de clients <\/strong>: \u2013 9 %<\/li><li><strong>Evolution en CA <\/strong>:&nbsp; \u2013 7%<\/li><\/ul>\n\n\n\n<p>Sur la p\u00e9riode, seul le march\u00e9 de la <strong>nutrition se d\u00e9veloppe. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"462\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/pdm-otc.png\" alt=\"\" class=\"wp-image-1574\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/pdm-otc.png 945w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/pdm-otc-300x147.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/pdm-otc-768x375.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La physionomie de ces 4 premiers mois de l\u2019ann\u00e9e par rapport \u00e0 l\u2019ann\u00e9e 2019 montre un recul sur les mois<\/p>\n","protected":false},"author":2,"featured_media":1576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,58],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1.png",937,427,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1.png",937,427,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1.png",937,427,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1-300x137.png",300,137,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1.png",910,415,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1.png",937,427,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1.png",937,427,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1.png",937,427,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/04\/marche\u0301-otc-1-600x427.png",600,427,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/economie\/\" rel=\"category tag\">\u00e9conomie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/pharmacie\/\" rel=\"category tag\">Pharmacie<\/a>","rttpg_excerpt":"La physionomie de ces 4 premiers mois de l\u2019ann\u00e9e par rapport \u00e0 l\u2019ann\u00e9e 2019 montre un recul sur les mois","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1572"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1572"}],"version-history":[{"count":2,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1572\/revisions"}],"predecessor-version":[{"id":1577,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1572\/revisions\/1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1576"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}