{"id":1643,"date":"2020-07-13T15:17:03","date_gmt":"2020-07-13T13:17:03","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1643"},"modified":"2023-09-07T11:45:07","modified_gmt":"2023-09-07T09:45:07","slug":"la-pharmacie","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/07\/13\/la-pharmacie\/","title":{"rendered":"Evolution du march\u00e9 de la pharmacie"},"content":{"rendered":"\n<ul><li><strong>Evolution du march\u00e9 sur les 12 derniers mois<\/strong><\/li><li><strong>Segmentation et \u00e9volution des officines<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"> <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Analyse du march\u00e9 des officines : 3 p\u00e9riodes  <\/h2>\n\n\n\n<ul><li><strong>Juillet 2019 \u00e0 Juin 2020 <\/strong>: les 12 derniers mois<\/li><li><strong>Janvier 2020 \u00e0 Juin 2020 <\/strong>: depuis le d\u00e9but Janvier<\/li><li><strong>Mars 2020 \u00e0 Juin 2020 : <\/strong>depuis le d\u00e9but du confinement<\/li><\/ul>\n\n\n\n<p><strong>Le CA dans les pharmacies s\u2019est globalement bien tenu. On constate depuis le d\u00e9but du confinement une baisse importante de la fr\u00e9quentation en officine. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/evolution-marche-1024x571.png\" alt=\"\" class=\"wp-image-1645\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/evolution-marche-1024x571.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/evolution-marche-300x167.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/evolution-marche-768x428.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/evolution-marche.png 1158w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Analyse du march\u00e9 des officines : 3 segments<\/h2>\n\n\n\n<ul><li><strong>Pharmacies traditionnelles: <\/strong>80% du CA en m\u00e9dicament <\/li><li><strong>Pharmacies sp\u00e9cialis\u00e9es: <\/strong>moins forte part du m\u00e9dicament et d\u00e9veloppement du conseil <\/li><li><strong>Pharmacies multi-services<\/strong>: -60% de CA en m\u00e9dicament et CA de parapharmacie important <\/li><\/ul>\n\n\n\n<p><strong>On constate que les deux segments de pharmacies centr\u00e9es sur le m\u00e9dicament tiennent bien leurs chiffres d\u2019affaire et le nombre de clients, alors que l\u2019on constate la perte d\u2019activit\u00e9 pour les pharmacies multi-services qui provient de la baisse de fr\u00e9quentation.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/segment-officine-1024x600.png\" alt=\"\" class=\"wp-image-1646\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/segment-officine-1024x600.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/segment-officine-300x176.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/segment-officine-768x450.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/segment-officine.png 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>Source : Offisant\u00e9<br>Base : 5200 officines (donn\u00e9es r\u00e9elles non-extrapol\u00e9es)<\/strong> <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evolution du march\u00e9 sur les 12 derniers mois Segmentation et \u00e9volution des officines Analyse du march\u00e9 des officines : 3<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,58],"tags":[],"acf":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/economie\/\" rel=\"category tag\">\u00e9conomie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/pharmacie\/\" rel=\"category tag\">Pharmacie<\/a>","rttpg_excerpt":"Evolution du march\u00e9 sur les 12 derniers mois Segmentation et \u00e9volution des officines Analyse du march\u00e9 des officines : 3","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1643"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1643"}],"version-history":[{"count":8,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1643\/revisions"}],"predecessor-version":[{"id":1657,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1643\/revisions\/1657"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}