{"id":1659,"date":"2020-07-29T11:46:53","date_gmt":"2020-07-29T09:46:53","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1659"},"modified":"2024-11-27T13:56:34","modified_gmt":"2024-11-27T12:56:34","slug":"le-marche-des-protections-feminines","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/07\/29\/le-marche-des-protections-feminines\/","title":{"rendered":"Le march\u00e9 des protections f\u00e9minines"},"content":{"rendered":"\n<p>Le\nmarch\u00e9 des protections f\u00e9minines est un petit march\u00e9 dans la pharmacie.<\/p>\n\n\n\n<p>Cependant, tout ce qui touche \u00e0 l\u2019hygi\u00e8ne intime b\u00e9n\u00e9ficie d\u2019une tr\u00e8s forte surexposition dans les m\u00e9dias.<\/p>\n\n\n\n<p>L\u2019analyse de ce march\u00e9 au 1<sup>er<\/sup> semestre 2020 nous r\u00e9serve plusieurs surprises. L\u2019\u00e9volution positive&nbsp; du march\u00e9.<\/p>\n\n\n\n<p>L\u2019entr\u00e9e d\u2019un nouvel acteur Bio qui fait cro\u00eetre le march\u00e9 . La baisse significative d\u2019acteurs traditionnels <\/p>\n\n\n\n<p>Alors f\u00e9licitations&nbsp;<strong>au laboratoire Les Petites Choses<\/strong> qui d\u00e9veloppe ce march\u00e9 en offrant des produits Bio et Fran\u00e7ais.<\/p>\n\n\n\n<p> <em>Cette \u00e9tude est\u00a0 bas\u00e9e sur les donn\u00e9es r\u00e9elles de 5200 pharmacies sur les 6 derniers mois. \u00a0 <\/em><strong><em>\u00a0 <\/em><\/strong><\/p>\n\n\n\n<p>Vous trouverez l&rsquo;\u00e9tude compl\u00e8te <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/2020-07-PROTECTION-FEMININE.pdf\">en version pdf<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-1.png\" alt=\"\" class=\"wp-image-1660\" width=\"183\" height=\"347\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-1.png 428w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-1-158x300.png 158w\" sizes=\"(max-width: 183px) 100vw, 183px\" \/><\/figure><\/div>\n\n\n\n<p>Dans le march\u00e9 des serviettes, nous avons identifi\u00e9<strong> 27 laboratoires et 251 produits<\/strong>.<\/p>\n\n\n\n<p><strong>C\u2019est un march\u00e9 qui est en forte croissance en valeur et en volume.<\/strong><\/p>\n\n\n\n<p><strong>Quels produits leaders et quels produits&nbsp; challengers choisir pour satisfaire la demande des clients ?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PDM ET EVOLUTION en volume <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-2.png\" alt=\"\" class=\"wp-image-1661\" width=\"432\" height=\"511\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-2.png 788w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-2-253x300.png 253w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-2-768x909.png 768w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/figure><\/div>\n\n\n\n<p><strong>2 analyses simultan\u00e9es sur le 1<\/strong><sup><strong>er<\/strong><\/sup><strong> semestre 2020<\/strong> : <\/p>\n\n\n\n<ul><li>Les ventes en volume <\/li><li>L\u2019\u00e9volution sur la m\u00eame p\u00e9riode <\/li><\/ul>\n\n\n\n<p>On peut constater que : <\/p>\n\n\n\n<ul><li>Mylan est le leader;&nbsp; il amplifie sa croissance <\/li><li>La baisse significative des ventes chez Procter et Johnson  <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">PDM des laboratoires<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"244\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-3-1024x244.png\" alt=\"\" class=\"wp-image-1662\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-3-1024x244.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-3-300x71.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-3-768x183.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-3.png 1436w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> <strong>6 laboratoires<\/strong> font plus de 90 % de PDM en valeur et volume<\/p>\n\n\n\n<p>On constate la forte progression de Mylan. <\/p>\n\n\n\n<p>On constate aussi l\u2019entr\u00e9e du <strong>laboratoire les Petites choses. <\/strong> <\/p>\n\n\n\n<p><strong>Sur les 7,3% de croissance en volume du march\u00e9, ce laboratoire a pris 5,81% soit 80% de cette croissance&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> <br><strong> <\/strong><br><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"> <br><strong>La marge et la distribution num\u00e9rique (DN) <\/strong>  <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"277\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-4-1024x277.png\" alt=\"\" class=\"wp-image-1663\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-4-1024x277.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-4-300x81.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-4-768x208.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-4.png 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La marge sur facture est de <strong>36,4 % en moyenne.<\/strong><\/p>\n\n\n\n<p>On peut noter qu\u2019en terme de pr\u00e9sence en pharmacie :<strong>Mylan, num\u00e9ro 1<\/strong> <strong>du secteur est pr\u00e9sent dans moins de 50% des points de vente<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hit parade des produits les plus vendus<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"824\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-5-1024x824.png\" alt=\"\" class=\"wp-image-1664\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-5-1024x824.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-5-300x241.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-5-768x618.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-fem-5.png 1065w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ce hit parade des ventes permet d\u2019<strong>identifier les produits qui font le plus fort Chiffre d\u2019affaires <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le coin du pharmacien<\/strong><\/h2>\n\n\n\n<p> Cette \u00e9tude nous montre que dans un march\u00e9 qui a \u00e9t\u00e9 frapp\u00e9 par une baisse importante de fr\u00e9quentation dans la pharmacie,&nbsp; on peut trouver deux sources de croissance \u00e0 savoir :  <\/p>\n\n\n\n<ul><li>L\u2019innovation<\/li><li>Le bio  <\/li><\/ul>\n\n\n\n<p>Le march\u00e9 des serviettes est certes un petit march\u00e9 mais il est en croissance par l\u2019entr\u00e9e du laboratoire Les Petites Choses. Ce laboratoire r\u00e9pond aux besoins clients consommateurs en terme de :  <\/p>\n\n\n\n<ul><li>La naturalit\u00e9  <\/li><li>La fabrication Fran\u00e7aise <\/li><\/ul>\n\n\n\n<p><strong>Vendre ces produits, c\u2019est surfer sur une tendance et recr\u00e9er du lien avec les clients.&nbsp; <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des protections f\u00e9minines est un petit march\u00e9 dans la pharmacie. Cependant, tout ce qui touche \u00e0 l\u2019hygi\u00e8ne intime<\/p>\n","protected":false},"author":2,"featured_media":1672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[321,418],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1.png",1204,525,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1.png",1204,525,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1.png",1204,525,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1-300x131.png",300,131,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1-1024x447.png",910,397,true],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1.png",1204,525,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1.png",1204,525,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1.png",1204,525,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/07\/Protection-feminine-1-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/hygiene-intime\/\" rel=\"category tag\">hygiene intime<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/protection-feminine\/\" rel=\"category tag\">Protection f\u00e9minine<\/a>","rttpg_excerpt":"Le march\u00e9 des protections f\u00e9minines est un petit march\u00e9 dans la pharmacie. Cependant, tout ce qui touche \u00e0 l\u2019hygi\u00e8ne intime","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1659"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1659"}],"version-history":[{"count":5,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1659\/revisions"}],"predecessor-version":[{"id":1676,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1659\/revisions\/1676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1672"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}