{"id":1677,"date":"2020-08-04T16:29:49","date_gmt":"2020-08-04T14:29:49","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1677"},"modified":"2024-11-27T13:56:34","modified_gmt":"2024-11-27T12:56:34","slug":"marche-de-laromatherapie-phytotherapie","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/08\/04\/marche-de-laromatherapie-phytotherapie\/","title":{"rendered":"Le March\u00e9 de l\u2019aromath\u00e9rapie &#038; Phytoth\u00e9rapie"},"content":{"rendered":"\n<p>Le march\u00e9 de l\u2019aromath\u00e9rapie et de la phytoth\u00e9rapie est class\u00e9 dans l\u2019univers de consommation&nbsp;<strong> \u00ab&nbsp;Nature et Sant\u00e9&nbsp;\u00bb. <\/strong><\/p>\n\n\n\n<p>Ce\nmarch\u00e9 qui repr\u00e9sente 1,2 % du CA en pharmacie est un march\u00e9 plut\u00f4t stable dans\nsa globalit\u00e9<\/p>\n\n\n\n<p>Cependant,\nle Bio et la naturalit\u00e9 sont dans l\u2019air du temps.<\/p>\n\n\n\n<p>Plusieurs\nlaboratoires\nsont en\ncroissance. <\/p>\n\n\n\n<p>C\u2019est d\u2019autant plus remarquable que tous les chiffres sont calcul\u00e9s sur les ventes au client depuis le 1<sup>er<\/sup> janvier 2020. De ce fait, ils int\u00e8grent la p\u00e9riode du Covid. <\/p>\n\n\n\n<p>Alors f\u00e9licitations aux <strong>Laboratoires Herbalgem, Atlantic Nature, Pranarom et Naturactive <\/strong>qui participent au d\u00e9veloppement&nbsp; de ce march\u00e9. <\/p>\n\n\n\n<p>Vous pouvez t\u00e9l\u00e9charger la version pdf en <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/2020-08-AROMATHERAPIE.pdf\">cliquant ici<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-1.png\" alt=\"\" class=\"wp-image-1678\" width=\"182\" height=\"371\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-1.png 266w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-1-147x300.png 147w\" sizes=\"(max-width: 182px) 100vw, 182px\" \/><\/figure><\/div>\n\n\n\n<p>Dans ce march\u00e9, nous avons : <\/p>\n\n\n\n<ul><li><strong>205 laboratoires <\/strong> <\/li><\/ul>\n\n\n\n<ul><li><strong>2702 produits <\/strong><\/li><\/ul>\n\n\n\n<p>L\u2019\u00e9volution du march\u00e9&nbsp; est\nl\u00e9g\u00e8rement n\u00e9gative en valeur et volume.<\/p>\n\n\n\n<p><strong>Comment se comportent les acteurs du march\u00e9 ?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PDM et \u00e9volution en volume (TOP 5 des labos)<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-2.png\" alt=\"\" class=\"wp-image-1679\" width=\"385\" height=\"491\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-2.png 463w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-2-235x300.png 235w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><\/div>\n\n\n\n<p>2 analyses simultan\u00e9es sur les 7\npremiers mois de l\u2019ann\u00e9e<\/p>\n\n\n\n<p>Le top 5 des laboratoires leaders du march\u00e9. Ils font plus de <strong>50% du CA<\/strong> de la cat\u00e9gorie&nbsp;:<\/p>\n\n\n\n<ul><li><strong>Pranarom<\/strong> <\/li><li><strong>Om\u00e9ga<\/strong> <\/li><li><strong>Puresessentiel <\/strong> <\/li><li><strong>Atlantic Nature<\/strong> <\/li><li><strong>GSK <\/strong><\/li><\/ul>\n\n\n\n<p>L\u2019analyse de l\u2019\u00e9volution des ventes en volume fait appara\u00eetre<strong> 2 laboratoires en croissance<\/strong> : <\/p>\n\n\n\n<ul><li><strong>Herbalgem<\/strong> <\/li><li><strong>Pranarom <\/strong><\/li><li><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PDM des laboratoires ( Hit parade des 10 premiers) <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"252\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-3.png\" alt=\"\" class=\"wp-image-1680\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-3.png 932w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-3-300x81.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-3-768x208.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/figure>\n\n\n\n<p> 10 laboratoires font plus de <strong>75 % de PDM en valeur et volume<\/strong> . On constate 4 laboratoires en progression <\/p>\n\n\n\n<ul><li> <strong>Naturactive<\/strong> <\/li><li><strong>Herbalgem<\/strong> <\/li><li><strong>Atlantic<\/strong><\/li><li><strong> Pranarom<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La marge et la distribution num\u00e9rique (DN) <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"262\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-4.png\" alt=\"\" class=\"wp-image-1681\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-4.png 738w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-4-300x107.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p>La marge sur facture est de <strong>36,2 % en moyenne<\/strong>.<\/p>\n\n\n\n<p>On peut noter les marges \u00e0 plus de <strong>40% <\/strong>qui sont&nbsp; offertes par&nbsp; Pil\u00e8ge et Atlantic Nature<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hit parade des produits les plus vendus<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"387\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-5.png\" alt=\"\" class=\"wp-image-1682\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-5.png 736w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/aroma-5-300x158.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>Ce hit parade des ventes permet d\u2019identifier les produits qui font le plus fort chiffre d&rsquo;affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le coin du pharmacien<\/strong><\/h2>\n\n\n\n<p> Cette \u00e9tude nous montre que dans un march\u00e9 qui en est l\u00e9g\u00e8re d\u00e9croissance, des laboratoires ont des croissances tr\u00e8s fortes. <\/p>\n\n\n\n<p>Ces laboratoires surfent agilement sur le march\u00e9 du bio et de la naturalit\u00e9. <\/p>\n\n\n\n<p>L\u2019expert m\u00e9tier qu\u2019est le pharmacien doit regarder de plus pr\u00e8s ces marques qui sont en croissance car elles correspondent \u00e0 des demandes clients.  <\/p>\n\n\n\n<p>Vendre ces produits, permet de faire revenir les clients dans l\u2019officine car le professionnel : <\/p>\n\n\n\n<ul><li>surfe sur une tendance<\/li><li> D\u00e9veloppe du conseil avec ses clients.&nbsp;  <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 de l\u2019aromath\u00e9rapie et de la phytoth\u00e9rapie est class\u00e9 dans l\u2019univers de consommation&nbsp; \u00ab&nbsp;Nature et Sant\u00e9&nbsp;\u00bb. Ce march\u00e9 qui<\/p>\n","protected":false},"author":2,"featured_media":1688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[347,348],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3.png",803,492,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3.png",803,492,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3.png",803,492,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3-300x184.png",300,184,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3.png",803,492,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3.png",803,492,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3.png",803,492,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3.png",803,492,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/AROMATHERAPIE-V3-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/aromatherapie\/\" rel=\"category tag\">aromatherapie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/phytotherapie\/\" rel=\"category tag\">phytotherapie<\/a>","rttpg_excerpt":"Le march\u00e9 de l\u2019aromath\u00e9rapie et de la phytoth\u00e9rapie est class\u00e9 dans l\u2019univers de consommation&nbsp; \u00ab&nbsp;Nature et Sant\u00e9&nbsp;\u00bb. Ce march\u00e9 qui","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1677"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1677"}],"version-history":[{"count":2,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1677\/revisions"}],"predecessor-version":[{"id":1687,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1677\/revisions\/1687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1688"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}