{"id":1690,"date":"2020-08-31T16:00:53","date_gmt":"2020-08-31T14:00:53","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1690"},"modified":"2024-11-27T13:56:34","modified_gmt":"2024-11-27T12:56:34","slug":"le-marche-de-lalimentation-infantile","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/08\/31\/le-marche-de-lalimentation-infantile\/","title":{"rendered":"Le march\u00e9 de l&rsquo;alimentation infantile"},"content":{"rendered":"\n<p>Les\nm\u00e9decins reconnaissent que le lait maternel est ce qu\u2019il y a de mieux pour\nl\u2019enfant.<\/p>\n\n\n\n<p>Cependant,\ndes femmes\npeuvent\nne pas \u00eatre en mesure d\u2019allaiter leurs enfants. <\/p>\n\n\n\n<p>Le\nlait infantile va alors permettre de nourrir l\u2019enfant. <\/p>\n\n\n\n<p>Ce march\u00e9 est en forte croissance<strong> + 8,3%<\/strong>. Il met en avant 3 laboratoires majeurs qui repr\u00e9sentent plus des <strong>66%<\/strong> <strong>du march\u00e9 en valeur et volume <\/strong><\/p>\n\n\n\n<ul><li><strong>Bledina  <\/strong><\/li><li><strong>Menarini  <\/strong><\/li><li><strong>Guigoz<\/strong><\/li><\/ul>\n\n\n\n<p>Sur la p\u00e9riode du<strong> 01\/01\/2020 <\/strong>au <strong>31\/07\/2020<\/strong>, <strong>le laboratoire Guigoz<\/strong> a d\u00e9gag\u00e9 une croissance importante par rapport aux 2 autres leaders du march\u00e9.<\/p>\n\n\n\n<p>Alors f\u00e9licitations au laboratoire Guigoz pour son d\u00e9veloppement au sein de ce march\u00e9.<\/p>\n\n\n\n<p><em>Cette \u00e9tude est bas\u00e9e sur les donn\u00e9es r\u00e9elles de 5200 pharmacies sur les 7 derniers mois. &nbsp; <\/em><\/p>\n\n\n\n<p>L&rsquo;\u00e9tude est disponible<strong> sous format pdf<\/strong> : <a rel=\"noreferrer noopener\" aria-label=\"cliquez-ici pour la t\u00e9l\u00e9charger (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/2020-08-DIETETIQUE-ENFANTS.pdf\" target=\"_blank\">cliquez-ici pour la t\u00e9l\u00e9charger<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"232\" height=\"506\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-1.png\" alt=\"\" class=\"wp-image-1691\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-1.png 232w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-1-138x300.png 138w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/figure><\/div>\n\n\n\n<p>Dans ce march\u00e9, nous avons : <\/p>\n\n\n\n<ul><li><strong>59 laboratoires <\/strong> <\/li><li><strong>1934 produits identifi\u00e9s<\/strong><\/li><\/ul>\n\n\n\n<p>Ce march\u00e9 est dynamique car il pr\u00e9sente de la croissance: <\/p>\n\n\n\n<ul><li><strong>8,3% en valeur<\/strong><\/li><li><strong> 2,4% volume <\/strong><\/li><\/ul>\n\n\n\n<p><strong>Comment se comportent les acteurs du march\u00e9 ?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PDM ET EVOLUTION en volume ( Top 5 des labo) <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-2.png\" alt=\"\" class=\"wp-image-1692\" width=\"399\" height=\"500\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-2.png 454w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-2-239x300.png 239w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/figure><\/div>\n\n\n\n<p>Les 7 premiers mois de l\u2019ann\u00e9e\ndonnent les r\u00e9sultats suivants&nbsp; :<\/p>\n\n\n\n<p><strong>5 laboratoires<\/strong> font plus de <strong>75% du volume<\/strong> dans la cat\u00e9gorie&nbsp; : <\/p>\n\n\n\n<ul><li>Bl\u00e9dina <\/li><li>Menarini <\/li><li>Guigoz <\/li><li>Mead <\/li><li>Gilbert <\/li><\/ul>\n\n\n\n<p>En terme d\u2019\u00e9volution des ventes en volume, 2 laboratoires sont en croissance : <\/p>\n\n\n\n<ul><li>Guigoz <\/li><li>Gilbert <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PDM des laboratoires ( Hit parade des 10 premiers) <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"257\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-3.png\" alt=\"\" class=\"wp-image-1694\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-3.png 941w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-3-300x82.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-3-768x210.png 768w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<p> 10 laboratoires font plus de 90 % de PDM en valeur et volume.<\/p>\n\n\n\n<p>On constate 5 laboratoires en progression en volume :<\/p>\n\n\n\n<ul><li><strong>Guigoz <\/strong> <\/li><li><strong>Sodilac <\/strong> <\/li><li><strong>Lactalis<\/strong> <\/li><li><strong>Gilbert <\/strong> <\/li><li><strong>Polive <\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La marge et la distribution num\u00e9rique (DN) <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"277\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-4.png\" alt=\"\" class=\"wp-image-1695\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-4.png 793w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-4-300x105.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-4-768x268.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p>La\nmarge sur facture est de <strong>10,5%\n<\/strong><strong>en moyenne<\/strong>.<\/p>\n\n\n\n<p>On peut noter les forts CA de Bledina et Menarini.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hit parade des 20 produits les plus vendus<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"422\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-5.png\" alt=\"\" class=\"wp-image-1696\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-5.png 713w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/ENFANT-5-300x178.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure>\n\n\n\n<p>Ce hit parade des ventes permet d\u2019identifier les produits qui font le plus fort Chiffre d\u2019affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le coin du pharmacien<\/strong><\/h2>\n\n\n\n<p> Cette \u00e9tude nous montre que ce march\u00e9 est en croissance en valeur et en volume.<\/p>\n\n\n\n<p>L\u2019expert m\u00e9tier qu\u2019est le pharmacien doit \u00eatre vigilant sur ce march\u00e9 car il draine des clients. <\/p>\n\n\n\n<p>Vendre et conseiller ces produits, permet d\u2019augmenter le trafic dans l\u2019officine car le professionnel : <\/p>\n\n\n\n<ul><li>surfe sur une tendance <\/li><li>d\u00e9veloppe du conseil avec ses clients.&nbsp;  <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir <br>\n<\/p>\n\n\n\n<p>des donn\u00e9es de la base de donn\u00e9es OffiSant\u00e9. Toutes les donn\u00e9es\nsont r\u00e9elles et non-extrapol\u00e9es<\/p>\n\n\n\n<p>Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont\nproduits en date de fin du mois pr\u00e9c\u00e9dent<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9decins reconnaissent que le lait maternel est ce qu\u2019il y a de mieux pour l\u2019enfant. Cependant, des femmes peuvent<\/p>\n","protected":false},"author":2,"featured_media":1697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[419,421],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE.png",1050,516,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE.png",1050,516,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE.png",1050,516,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE-300x147.png",300,147,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE-1024x503.png",910,447,true],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE.png",1050,516,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE.png",1050,516,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE.png",1050,516,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/08\/DIETETIQUE-INFANTILE-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/dietetique-infantile\/\" rel=\"category tag\">Di\u00e9t\u00e9tique infantile<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/enfant\/\" rel=\"category tag\">Enfant<\/a>","rttpg_excerpt":"Les m\u00e9decins reconnaissent que le lait maternel est ce qu\u2019il y a de mieux pour l\u2019enfant. Cependant, des femmes peuvent","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1690"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1690"}],"version-history":[{"count":2,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1690\/revisions"}],"predecessor-version":[{"id":1699,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1690\/revisions\/1699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1697"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}