{"id":1701,"date":"2020-09-08T15:52:53","date_gmt":"2020-09-08T13:52:53","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1701"},"modified":"2024-11-27T13:56:34","modified_gmt":"2024-11-27T12:56:34","slug":"le-marche-de-laromatherapie-01-01-au-31-08","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2020\/09\/08\/le-marche-de-laromatherapie-01-01-au-31-08\/","title":{"rendered":"Le March\u00e9 de L&rsquo;aromath\u00e9rapie (01\/01 au 31\/08)"},"content":{"rendered":"\n<p>Nous avions publi\u00e9 une \u00e9tude sur l\u2019aromath\u00e9rapie et la phytoth\u00e9rapie en ao\u00fbt dernier.<\/p>\n\n\n\n<p>Dans le prolongement de cette \u00e9tude, nous avons \u00e9t\u00e9 sollicit\u00e9 pour faire <strong>une \u00e9tude sur l\u2019aromath\u00e9rapie seule.<\/strong><\/p>\n\n\n\n<p>Les r\u00e9sultats sont prometteurs: Le march\u00e9 est en pleine croissance depuis le d\u00e9but de l\u2019ann\u00e9e \u00e0<strong> +13%<\/strong>.<\/p>\n\n\n\n<p><strong>5 laboratoires ont une croissance sup\u00e9rieure \u00e0 la moyenne.<\/strong><\/p>\n\n\n\n<p><strong>La marge moyenne est de 33%.<\/strong><\/p>\n\n\n\n<p>Alors f\u00e9licitations aux laboratoires qui participent activement au d\u00e9veloppement de ce march\u00e9.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>L\u2019\u00e9tude est disponible<strong>\u00a0sous format pdf<\/strong>\u00a0: <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/2020-08-AROMA-V2-.pdf\">cliquez-ci pour t\u00e9l\u00e9charger<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-1.png\" alt=\"\" class=\"wp-image-1702\" width=\"170\" height=\"355\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-1.png 367w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-1-144x300.png 144w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/figure><\/div>\n\n\n\n<p>Dans ce march\u00e9, nous avons : <strong>131 laboratoires <\/strong> <strong>4 117 produits <\/strong><\/p>\n\n\n\n<p>L\u2019\u00e9volution du march\u00e9\u00a0 est tr\u00e8s dynamique en valeur et volume avec des taux de croissance de <strong>13%<\/strong> <\/p>\n\n\n\n<p><strong>Comment se comportent les acteurs du march\u00e9 ?<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PDM ET EVOLUTION en volume ( Top 5 des labo) <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-2.png\" alt=\"\" class=\"wp-image-1703\" width=\"543\" height=\"688\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-2.png 675w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-2-237x300.png 237w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/figure><\/div>\n\n\n\n<p>2 analyses simultan\u00e9es sur les 8\npremiers mois de l\u2019ann\u00e9e<\/p>\n\n\n\n<p>Le top 5 des laboratoires leaders du march\u00e9. Ils font 80% du CA de la cat\u00e9gorie\u00a0<\/p>\n\n\n\n<ul><li><strong>Puresessentiel<\/strong> <\/li><li><strong>Pranarom<\/strong> <\/li><li><strong>Om\u00e9ga<\/strong> <\/li><li><strong>Naturactive<\/strong> <\/li><li><strong>Weleda<\/strong><\/li><\/ul>\n\n\n\n<p>L\u2019analyse de l\u2019\u00e9volution des ventes en volume fait appara\u00eetre 3 laboratoires en croissance : <\/p>\n\n\n\n<ul><li><strong>Puressentiel<\/strong> <\/li><li><strong>Naturactive<\/strong> <\/li><li><strong>Pranarom <\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">PDM des laboratoires (Hit parade des 10 premiers)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-3-1024x314.png\" alt=\"\" class=\"wp-image-1704\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-3-1024x314.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-3-300x92.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-3-768x236.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-3.png 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> 10 laboratoires font plus de <strong>80 % de PDM en valeur et volume.<\/strong><\/p>\n\n\n\n<p>On constate <strong>7 laboratoires en progression<\/strong> et <strong>3 laboratoires en recul.<\/strong><\/p>\n\n\n\n<p>5 laboratoires tr\u00e8s dynamiques qui font plus de croissance que la moyenne du march\u00e9:<\/p>\n\n\n\n<ul><li><strong>Puressentiel <\/strong> <\/li><li><strong>Pranarom<\/strong> <\/li><li><strong>Naturactive<\/strong> <\/li><li><strong>Arko<\/strong> <\/li><li><strong>Cosmediet<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contribution \u00e0 la croissance du march\u00e9 (les 10 premiers) <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-4.png\" alt=\"\" class=\"wp-image-1705\" width=\"610\" height=\"299\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-4.png 822w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-4-300x147.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-4-768x377.png 768w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure><\/div>\n\n\n\n<p> <strong>93% de la croissance du march\u00e9<\/strong> est apport\u00e9e par les laboratoires  <\/p>\n\n\n\n<ul><li><strong>64% Puressentiel  <\/strong><\/li><li><strong>29% Pranarom <\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La marge et la distribution num\u00e9rique (DN) <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"387\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-5-1024x387.png\" alt=\"\" class=\"wp-image-1706\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-5-1024x387.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-5-300x113.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-5-768x290.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-5.png 1143w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La\nmarge sur facture est de <strong>33,4\n% en moyenne<\/strong>.<\/p>\n\n\n\n<p>On peut noter le fort CA moyen par pharmacie des 3 leaders: <strong>Puressentiel, Pranarom et Omega.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hit Parade des produits les plus vendus<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-6-1024x585.png\" alt=\"\" class=\"wp-image-1707\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-6-1024x585.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-6-300x171.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-6-768x439.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/aromaa-6.png 1070w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ce hit parade des ventes permet d\u2019<strong>identifier les produits qui font le plus fort Chiffre d\u2019affaires <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le coin du pharmacien<\/strong><\/h2>\n\n\n\n<ul><li> Cette \u00e9tude nous montre que la croissance de ce march\u00e9 est port\u00e9 par 2 laboratoires tr\u00e8s dynamiques. <\/li><\/ul>\n\n\n\n<ul><li>Ils sont leaders, ils font l\u2019essentiel de la croissance du march\u00e9.<\/li><\/ul>\n\n\n\n<ul><li>Ces laboratoires surfent agilement sur le march\u00e9 de la naturalit\u00e9. L\u2019expert m\u00e9tier qu\u2019est le pharmacien doit regarder de plus pr\u00e8s ces marques qui sont en croissance car elles correspondent \u00e0 des demandes clients.  <\/li><li>Vendre ces produits, permet d\u00e9velopper du conseil avec ses clients.\u00a0  <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir <br>\n<\/p>\n\n\n\n<p>des donn\u00e9es de la base de donn\u00e9es OffiSant\u00e9. Toutes les donn\u00e9es\nsont r\u00e9elles et non-extrapol\u00e9es<\/p>\n\n\n\n<p>Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont\nproduits en date de fin du mois pr\u00e9c\u00e9dent<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous avions publi\u00e9 une \u00e9tude sur l\u2019aromath\u00e9rapie et la phytoth\u00e9rapie en ao\u00fbt dernier. Dans le prolongement de cette \u00e9tude, nous<\/p>\n","protected":false},"author":2,"featured_media":1708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2.png",868,542,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2.png",868,542,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2.png",868,542,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2-300x187.png",300,187,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2.png",868,542,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2.png",868,542,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2.png",868,542,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2.png",868,542,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2020\/09\/AROMA-V2-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":2,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/aromatherapie-2\/\" rel=\"category tag\">aromath\u00e9rapie<\/a>","rttpg_excerpt":"Nous avions publi\u00e9 une \u00e9tude sur l\u2019aromath\u00e9rapie et la phytoth\u00e9rapie en ao\u00fbt dernier. Dans le prolongement de cette \u00e9tude, nous","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1701"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1701"}],"version-history":[{"count":2,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1701\/revisions"}],"predecessor-version":[{"id":1712,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1701\/revisions\/1712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1708"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}