{"id":1784,"date":"2021-05-05T16:35:25","date_gmt":"2021-05-05T14:35:25","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1784"},"modified":"2024-11-27T13:56:32","modified_gmt":"2024-11-27T12:56:32","slug":"le-marche-de-lotc","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2021\/05\/05\/le-marche-de-lotc\/","title":{"rendered":"Le march\u00e9 de l&rsquo;OTC"},"content":{"rendered":"\n<p>Le\nmarch\u00e9 du conseil en pharmacie est un march\u00e9 important par sa valeur et le\nservice per\u00e7u par les clients. Ce march\u00e9 est compos\u00e9 de 9 sous march\u00e9s<\/p>\n\n\n\n<p>La\ndouleur, la digestion, l\u2019ORL et la dermato soit 4 march\u00e9s&nbsp; repr\u00e9sentent 75 % du CA total <\/p>\n\n\n\n<p>Comment\nse comporte&nbsp; ce march\u00e9 sur les 4 premiers\nmois de l\u2019ann\u00e9e <\/p>\n\n\n\n<p>A travers cette \u00e9tude, nous allons :<\/p>\n\n\n\n<ul><li><strong>Analyser les performances des 4 march\u00e9s en valeur et volume <\/strong><\/li><\/ul>\n\n\n\n<ul><li><strong>Voir la performance de laboratoire  <\/strong><\/li><\/ul>\n\n\n\n<p>Ce dossier a pour objectif de fournir des indicateurs de&nbsp; tendance de ce march\u00e9 <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Cette \u00e9tude est aussi disponible sous<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/2021-04-le-march\u00e9-de-lOTC.pdf\"> format PDF<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le march\u00e9 de l&#039;OTC\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/8-Hfgz1GKvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le March\u00e9 et son \u00e9volution <\/strong><\/h2>\n\n\n\n<p>Globalement\nle march\u00e9 est en baisse de <\/p>\n\n\n\n<p>&#8211;\n23 % en volume<\/p>\n\n\n\n<p>-21 % en valeur <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"421\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image.png\" alt=\"\" class=\"wp-image-1785\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image.png 866w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-300x146.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-768x373.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><figcaption><br><br><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Focus sur les 4 march\u00e9s les plus importants <\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le march\u00e9 de la douleur <\/strong><\/h2>\n\n\n\n<p>Ce march\u00e9 repr\u00e9sente une <strong>PDM de 24%&nbsp; <\/strong>; Il baisse de <strong>13 % en terme de CA<\/strong><\/p>\n\n\n\n<ul><li>P&amp;G et la Cooper sont en progression <\/li><\/ul>\n\n\n\n<ul><li>GSK, Reckitt baissent moins que&nbsp; le march\u00e9&nbsp; <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"458\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-1.png\" alt=\"\" class=\"wp-image-1786\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-1.png 876w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-1-300x157.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-1-768x402.png 768w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le march\u00e9 de la digestion <\/strong><\/h2>\n\n\n\n<p>Ce march\u00e9 repr\u00e9sente une<strong> PDM de 21%<\/strong>, Il baisse de<strong> 13 % en terme de CA<\/strong><\/p>\n\n\n\n<ul><li>Urgo, Biogaran et Gibert sont en progression <\/li><\/ul>\n\n\n\n<ul><li>Sanofi, Pierre Fabre et Upsa baissent moins que&nbsp; le march\u00e9 <\/li><li><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"450\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-2.png\" alt=\"\" class=\"wp-image-1787\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-2.png 866w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-2-300x156.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-2-768x399.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le march\u00e9 de l\u2019ORL<\/strong><\/h2>\n\n\n\n<p>Ce march\u00e9 repr\u00e9sente une <strong>PDM de 19%<\/strong>, Il baisse de <strong>44 % en terme de CA<\/strong><\/p>\n\n\n\n<ul><li>Aucun laboratoire en progression&nbsp; <\/li><\/ul>\n\n\n\n<ul><li>Chauvin et Elert\u00e9 baissent moins que&nbsp; le march\u00e9 <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"442\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-3.png\" alt=\"\" class=\"wp-image-1788\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-3.png 829w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-3-300x160.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-3-768x409.png 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le march\u00e9 de la dermatologie <\/strong><\/h2>\n\n\n\n<p>Ce march\u00e9 repr\u00e9sente une <strong>PDM de 9%<\/strong>, Il baisse de <strong>2 % en terme de CA<\/strong><\/p>\n\n\n\n<ul><li>Bayer, J&amp;J, Bailleul, Tradiphar, Biogaran sont en progression&nbsp; <\/li><\/ul>\n\n\n\n<ul><li>EG minimisent les pertes de CA dans le march\u00e9&nbsp; <\/li><li><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"452\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-4.png\" alt=\"\" class=\"wp-image-1789\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-4.png 844w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-4-300x161.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/image-4-768x411.png 768w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>En resum\u00e9<\/strong><\/h2>\n\n\n\n<p>La baisse du march\u00e9 peut \u00eatre d\u00e9crite comme suit : <\/p>\n\n\n\n<ul><li>47% de la baisse totale provient de l\u2019ORL <\/li><\/ul>\n\n\n\n<ul><li>17% de la baisse totale&nbsp; provient de la douleur  <\/li><\/ul>\n\n\n\n<ul><li>16% de la baisse totale provient de la digestion<\/li><\/ul>\n\n\n\n<p>Il y eu moins de pathologies d\u2019hiver, le confinement, les gestes barri\u00e8res \u2026 tout cela a fait chuter le march\u00e9. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir <br>\n<\/p>\n\n\n\n<p>des donn\u00e9es de la base de donn\u00e9es OffiSant\u00e9. Toutes les donn\u00e9es\nsont r\u00e9elles et non-extrapol\u00e9es<\/p>\n\n\n\n<p>Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont\nproduits en date de fin du mois pr\u00e9c\u00e9dent<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 du conseil en pharmacie est un march\u00e9 important par sa valeur et le service per\u00e7u par les clients.<\/p>\n","protected":false},"author":2,"featured_media":1832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308,94,435,432,433,434,436,431],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato.png",844,452,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato.png",844,452,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato.png",844,452,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato-300x161.png",300,161,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato.png",844,452,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato.png",844,452,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato.png",844,452,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato.png",844,452,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/05\/dermato-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/anti-allergies\/\" rel=\"category tag\">anti-allergies<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/dermatologie\/\" rel=\"category tag\">Dermatologie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/digestion\/\" rel=\"category tag\">Digestion<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/douleur\/\" rel=\"category tag\">douleur<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/fievre\/\" rel=\"category tag\">Fi\u00e8vre<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/infection\/\" rel=\"category tag\">Infection<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/orl\/\" rel=\"category tag\">ORL<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/otc\/\" rel=\"category tag\">OTC<\/a>","rttpg_excerpt":"Le march\u00e9 du conseil en pharmacie est un march\u00e9 important par sa valeur et le service per\u00e7u par les clients.","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1784"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1784"}],"version-history":[{"count":4,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1784\/revisions"}],"predecessor-version":[{"id":1953,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1784\/revisions\/1953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1832"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}