{"id":1796,"date":"2021-06-03T11:52:49","date_gmt":"2021-06-03T09:52:49","guid":{"rendered":"http:\/\/lepetitjournaldemapharmacie.fr\/?p=1796"},"modified":"2024-11-27T13:56:32","modified_gmt":"2024-11-27T12:56:32","slug":"le-marche-des-solaires","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2021\/06\/03\/le-marche-des-solaires\/","title":{"rendered":"Le march\u00e9 des solaires"},"content":{"rendered":"\n<p>La p\u00e9riode estivale arrive et les clients vont&nbsp;se procurer des produits solaires.<\/p>\n\n\n\n<p>A travers cette \u00e9tude, nous voulons analyser ce march\u00e9 pour identifier les diff\u00e9rents sous-march\u00e9s et faciliter l\u2019organisation des rayons au regard de ce que les clients ach\u00e8tent. <\/p>\n\n\n\n<p>Nous allons vous pr\u00e9senter&nbsp; : <\/p>\n\n\n\n<ul><li>Le march\u00e9 et son \u00e9volution <\/li><li>Les laboratoires <\/li><li>Les produits                                                                                                                                                                Plus un Focus sur plusieurs laboratoires&nbsp; leaders et challengers.<\/li><\/ul>\n\n\n\n<p>L&rsquo;\u00e9tude sur le march\u00e9 des solaires est \u00e9galement disponible <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/2021-05-LE-MARCHE-DES-PRODUITS-SOLAIRES.pdf\">sous format pdf<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le march\u00e9 des solaires\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/rjtIHamDdPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le March\u00e9 et son \u00e9volution <\/strong><\/h2>\n\n\n\n<p>Le march\u00e9 est en d\u00e9croissance de <strong>13% en valeur et volume<\/strong><\/p>\n\n\n\n<p>Le march\u00e9 offre <strong>une marge moyenne de 26%<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image.png\" alt=\"\" class=\"wp-image-1797\" width=\"579\" height=\"306\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image.png 831w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-300x158.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-768x406.png 768w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><figcaption>  <br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les&nbsp;laboratoires&nbsp;dans&nbsp;le&nbsp;march\u00e9<\/strong><\/h2>\n\n\n\n<p>Dans ce Top 10 des marques et laboratoires, 3 marques dominent le march\u00e9 :<strong> Av\u00e8ne, Roche Posay et Bioderma.<\/strong> Les 3 leaders sont en d\u00e9croissance. <\/p>\n\n\n\n<p>3 laboratoires sont en croissance : <strong>Caudalie, SVR et Klorane.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-1.png\" alt=\"\" class=\"wp-image-1798\" width=\"661\" height=\"347\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-1.png 854w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-1-300x157.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-1-768x403.png 768w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/figure>\n\n\n\n<p><strong>Le TOP 15 des produits dans le march\u00e9 <\/strong><\/p>\n\n\n\n<p>On constate dans ce hit Parade les fortes PDM des produits Av\u00e8ne.<\/p>\n\n\n\n<p>2 produits de Roche Posay en forte croissance<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-2.png\" alt=\"\" class=\"wp-image-1799\" width=\"601\" height=\"284\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-2.png 906w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-2-300x142.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-2-768x363.png 768w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/figure>\n\n\n\n<p><strong>Fiche Laboratoire : Roche Posay <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-3.png\" alt=\"\" class=\"wp-image-1800\" width=\"602\" height=\"357\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-3.png 939w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-3-300x178.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-3-768x456.png 768w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption>Le catalogue est bien \u00e9quilibr\u00e9 entre produits en croissance et d\u00e9croissance <\/figcaption><\/figure>\n\n\n\n<p><strong>Fiche Laboratoire : Bioderma <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-4.png\" alt=\"\" class=\"wp-image-1801\" width=\"666\" height=\"396\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-4.png 947w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-4-300x179.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-4-768x458.png 768w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><figcaption> Forte croissance du photoderm max  <\/figcaption><\/figure>\n\n\n\n<p><strong>Fiche Laboratoire :Caudalie <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-5.png\" alt=\"\" class=\"wp-image-1802\" width=\"638\" height=\"369\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-5.png 916w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-5-300x174.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-5-768x445.png 768w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><figcaption> Faible PDM du laboratoire et forte croissance des produits  <\/figcaption><\/figure>\n\n\n\n<p><strong>Fiche Laboratoire : SVR <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-6.png\" alt=\"\" class=\"wp-image-1803\" width=\"668\" height=\"406\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-6.png 940w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-6-300x183.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/image-6-768x467.png 768w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><figcaption> Faible PDM du laboratoire et forte croissance des produits   <br> <br><\/figcaption><\/figure>\n\n\n\n<p><strong>En r\u00e9sum\u00e9<\/strong><\/p>\n\n\n\n<p><strong> <\/strong>Le march\u00e9 est en involution.<\/p>\n\n\n\n<p>Cependant on d\u00e9couvre des laboratoires challengers qui font de la croissance : <\/p>\n\n\n\n<ul><li>Caudalie <\/li><li>SVR <\/li><li>Klorane <\/li><\/ul>\n\n\n\n<p>A travers cette \u00e9tude, il s\u2019agissait d\u2019avoir une vue globale des acteurs et d\u2019identifier les produits \u00e0 mettre en avant dans les pharmacies. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La p\u00e9riode estivale arrive et les clients vont\u00a0se procurer des produits solaires. A travers cette \u00e9tude, nous voulons analyser ce march\u00e9 pour identifier les diff\u00e9rents sous-march\u00e9s et faciliter l\u2019organisation des rayons au regard de ce que les clients ach\u00e8tent.<\/p>\n","protected":false},"author":2,"featured_media":1807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,427,428,425,426],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-e1692800266102.png",429,245,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-e1692800266102.png",429,245,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-e1692800266102.png",429,245,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-e1692800266102-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-e1692800266102-300x171.png",300,171,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-1024x585.png",910,520,true],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-e1692800266102.png",429,245,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-e1692800266102.png",429,245,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-e1692800266102.png",429,245,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2021\/06\/March\u00e9-des-solaires-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/etude\/\" rel=\"category tag\">\u00c9tude<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/peau\/\" rel=\"category tag\">peau<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/soins\/\" rel=\"category tag\">soins<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/soins-de-visage\/\" rel=\"category tag\">soins de visage<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/visage\/\" rel=\"category tag\">visage<\/a>","rttpg_excerpt":"La p\u00e9riode estivale arrive et les clients vont\u00a0se procurer des produits solaires. A travers cette \u00e9tude, nous voulons analyser ce march\u00e9 pour identifier les diff\u00e9rents sous-march\u00e9s et faciliter l\u2019organisation des rayons au regard de ce que les clients ach\u00e8tent.","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1796"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1796"}],"version-history":[{"count":3,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1796\/revisions"}],"predecessor-version":[{"id":1914,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/1796\/revisions\/1914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/1807"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}