{"id":2023,"date":"2024-01-16T12:38:44","date_gmt":"2024-01-16T11:38:44","guid":{"rendered":"https:\/\/lepetitjournaldemapharmacie.fr\/?p=2023"},"modified":"2024-11-27T13:56:28","modified_gmt":"2024-11-27T12:56:28","slug":"evolution-du-chiffres-daffaires-des-pharmacies-en-2023","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/16\/evolution-du-chiffres-daffaires-des-pharmacies-en-2023\/","title":{"rendered":"Evolution du Chiffres d&rsquo;affaires des pharmacies en 2023"},"content":{"rendered":"\n<p>Une pharmacie fran\u00e7aise fait en moyenne 2 293 135 \u20ac de Chiffres d&rsquo;affaires HT sur 2023. C&rsquo;est une l\u00e9g\u00e8re baisse de -0,9% compar\u00e9 \u00e0 2022. Celle-ci s&rsquo;explique principalement par la fin de la p\u00e9riode Covid-19 en pharmacie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evolution par tailles de pharmacies<\/h2>\n\n\n\n<p>La diff\u00e9rence entre les plus petites pharmacies en termes de CA HT et les pharmacies les plus grosses est significative. Alors que les premi\u00e8res sont en pertes de vitesse \u00e0 -3,6%, les secondes sont en progression de +2,6%. L&rsquo;\u00e9cart continue de se creuser.<\/p>\n\n\n\n<ul>\n<li>CA HT &lt; 1M\u20ac : <strong>-3,6%<\/strong> contre +9,5% en 2022<\/li>\n\n\n\n<li>CA HT &gt; 1M\u20ac et &lt; 2M\u20ac : <strong>-1,0%<\/strong> contre +8,5% en 2022<\/li>\n\n\n\n<li>CA HT &gt; 2M\u20ac et &lt; 5M\u20ac : <strong>+0,8%<\/strong> contre +9,7% en 2022<\/li>\n\n\n\n<li>CA HT &gt; 5M\u20ac : <strong>+2,6% <\/strong>contre +10,4% en 2022<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: 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class=\"wp-image-2024\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/03\/LPJ-repartition-CA-HT-2023-1024x446.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/03\/LPJ-repartition-CA-HT-2023-300x131.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/03\/LPJ-repartition-CA-HT-2023-768x335.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/03\/LPJ-repartition-CA-HT-2023-1536x670.png 1536w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/03\/LPJ-repartition-CA-HT-2023-2048x893.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir l\u2018image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Fermer\" style=\"fill: #000\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-2024\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-2024\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: #fff\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Evolution par cat\u00e9gories de pharmacies<\/h2>\n\n\n\n<p>Quelques d\u00e9finitions sur nos cat\u00e9gories de pharmacies :<\/p>\n\n\n\n<ul>\n<li><strong>Pharmacies traditionnelles: <\/strong>Part du m\u00e9dicament dans le CA HT est &gt; 80%<\/li>\n\n\n\n<li><strong>Pharmacies sp\u00e9cialis\u00e9es: <\/strong>moins forte part du m\u00e9dicament et d\u00e9veloppement du conseil<\/li>\n\n\n\n<li><strong>Pharmacies multi-services<\/strong>: &lt; 70% de CA HT en m\u00e9dicament et CA HT de parapharmacie important<\/li>\n<\/ul>\n\n\n\n<p>On remarque \u00e9galement une disparit\u00e9 entre les cat\u00e9gories de pharmacies sur l&rsquo;ann\u00e9e 2023. Les pharmacies orient\u00e9es vers la parapharmacie sont en croissance de +2,1% alors que les pharmacies orient\u00e9es m\u00e9dicaments sont en involution.<\/p>\n\n\n\n<ul>\n<li>Pharmacies traditionnelles :<strong> -0,1%<\/strong> contre 8,8% en 2022<\/li>\n\n\n\n<li>Pharmacies sp\u00e9cialis\u00e9es<strong> <\/strong>: <strong>0,2%<\/strong> contre 9,4% en 2022<\/li>\n\n\n\n<li>Pharmacies multi-services : <strong>+2,1%<\/strong> contre 10,3% en 2022<\/li>\n<\/ul>\n\n\n\n<p>Cependant, il ne faut pas oublier que ces disparit\u00e9s sont pr\u00e9sentes dans un march\u00e9 en stagnation par rapport \u00e0 2022.<\/p>\n\n\n\n<p><em>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir des donn\u00e9es de la base de donn\u00e9es&nbsp;<\/em><a href=\"http:\/\/offisante.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">OffiSant\u00e9<\/a><em>, contenant au 1er Janvier 2024 40% des officines fran\u00e7aises. Toutes les donn\u00e9es sont r\u00e9elles et non-extrapol\u00e9es. Pour coller au plus pr\u00e8s de l\u2019actualit\u00e9, tous les r\u00e9sultats sont produits en date de fin du mois pr\u00e9c\u00e9dent<\/em>.&nbsp;<a href=\"http:\/\/offisante.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offisant\u00e9<\/a><em>&nbsp;offre des outils d\u2019aide \u00e0 la d\u00e9cision pour les pharmaciens et leur groupement.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pour aller plus loin<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-le-petit-journal-de-ma-pharmacie wp-block-embed-le-petit-journal-de-ma-pharmacie\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"PJP9GNuxwD\"><a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/12\/frequentation-des-pharmacies-en-2023\/\">Fr\u00e9quentation des pharmacies en 2023<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Fr\u00e9quentation des pharmacies en 2023\u00a0\u00bb &#8212; Le Petit Journal de ma pharmacie\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/12\/frequentation-des-pharmacies-en-2023\/embed\/#?secret=Y9nY9LO5zP#?secret=PJP9GNuxwD\" data-secret=\"PJP9GNuxwD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-le-petit-journal-de-ma-pharmacie wp-block-embed-le-petit-journal-de-ma-pharmacie\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lGdDVOkyxE\"><a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/15\/evolution-des-paniers-clients-2023\/\">Evolution des paniers clients dans les pharmacies en 2023<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Evolution des paniers clients dans les pharmacies en 2023\u00a0\u00bb &#8212; Le Petit Journal de ma pharmacie\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/15\/evolution-des-paniers-clients-2023\/embed\/#?secret=LrEIuUXMuw#?secret=lGdDVOkyxE\" data-secret=\"lGdDVOkyxE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une pharmacie fran\u00e7aise fait en moyenne 2 293 135 \u20ac de Chiffres d&rsquo;affaires HT sur 2023. C&rsquo;est une l\u00e9g\u00e8re baisse<\/p>\n","protected":false},"author":2,"featured_media":2054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,58],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2.png",2000,500,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2.png",2000,500,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2.png",2000,500,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2-300x75.png",300,75,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2-1024x256.png",910,228,true],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2-1536x384.png",1536,384,true],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2.png",2000,500,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2-1360x500.png",1360,500,true],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-CA-HT-2-600x450.png",600,450,true]},"rttpg_author":{"display_name":"Le petit journal","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/petitgarage\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/economie\/\" rel=\"category tag\">\u00e9conomie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/pharmacie\/\" rel=\"category tag\">Pharmacie<\/a>","rttpg_excerpt":"Une pharmacie fran\u00e7aise fait en moyenne 2 293 135 \u20ac de Chiffres d&rsquo;affaires HT sur 2023. C&rsquo;est une l\u00e9g\u00e8re baisse","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2023"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2023"}],"version-history":[{"count":5,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2023\/revisions"}],"predecessor-version":[{"id":2043,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2023\/revisions\/2043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/2054"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}