{"id":2134,"date":"2025-12-30T11:38:35","date_gmt":"2025-12-30T10:38:35","guid":{"rendered":"https:\/\/lepetitjournaldemapharmacie.fr\/?p=2134"},"modified":"2026-02-06T10:05:52","modified_gmt":"2026-02-06T09:05:52","slug":"jour-de-marche-lhydratation-2-eme-marche-de-la-para","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2025\/12\/30\/jour-de-marche-lhydratation-2-eme-marche-de-la-para\/","title":{"rendered":"Jour de March\u00e9 \u2013 Hydratation : un march\u00e9 cl\u00e9 en pleine transformation"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Avec <strong>409 millions d\u2019euros<\/strong>, le march\u00e9 de l\u2019hydratation s\u2019impose aujourd\u2019hui comme un pilier incontournable en officine. \u00c0 titre de comparaison, il p\u00e8se <strong>deux fois plus que le solaire<\/strong>, confirmant son importance strat\u00e9gique pour les pharmacies.<\/h4>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83e\uddf4Jour de March\u00e9 \u2013 #hydratation : un march\u00e9 cl\u00e9 en pleine transformation\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/teJhQBISP2o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Un march\u00e9 bi-saisonnier bien install\u00e9<br>L\u2019hydratation a cette particularit\u00e9 d\u2019\u00eatre <strong>bi-saisonni\u00e8re<\/strong> :<\/p>\n\n\n\n<ul>\n<li><strong>En hiver<\/strong>, l\u2019attention se porte davantage sur le <strong>visage<\/strong>, mis \u00e0 rude \u00e9preuve par le froid et le chauffage. <\/li>\n\n\n\n<li><strong>En \u00e9t\u00e9<\/strong>, l\u2019hydratation du <strong>corps<\/strong> devient prioritaire, notamment apr\u00e8s l\u2019exposition solaire.<\/li>\n<\/ul>\n\n\n\n<p>Autre moteur fort du march\u00e9 : le <strong>format coffret<\/strong>, particuli\u00e8rement dynamique et tr\u00e8s appr\u00e9ci\u00e9 des patients, \u00e0 l\u2019image des coffrets devenus embl\u00e9matiques de <strong>NUXE<\/strong>.<br><strong>Une concurrence intense<\/strong><br>Ce march\u00e9 reste cependant <strong>tr\u00e8s fragment\u00e9<\/strong>, avec une <strong>lutte marketing f\u00e9roce<\/strong> entre les marques. Dans cet environnement concurrentiel, certaines tirent clairement leur \u00e9pingle du jeu.<br><strong>Qui sont les leaders de demain ?<\/strong><br>Plusieurs acteurs se distinguent par leur strat\u00e9gie et leurs performances :<br>Caudalie m\u00e9rite une mention sp\u00e9ciale : c\u2019est le <strong>seul laboratoire du top 10 <\/strong>\u00e0 afficher une <strong>croissance de +16 %<\/strong>, preuve d\u2019une dynamique solide et durable.<\/p>\n\n\n\n<ul>\n<li>En <strong>niche<\/strong>, <strong>ACM<\/strong> impressionne avec <strong>+139 % de croissance<\/strong>. Son succ\u00e8s repose sur un positionnement clair <strong>probl\u00e8me \u2192 solution<\/strong>, fortement soutenu par le <strong>conseil du pharmacien<\/strong>, plus que jamais au c\u0153ur de la valeur ajout\u00e9e officinale. <\/li>\n\n\n\n<li><strong>Embryolisse<\/strong> fait le pari du <strong>multifonction<\/strong>, une approche simple et efficace qui rencontre de <strong>bons r\u00e9sultats<\/strong> aupr\u00e8s des patients.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00c0 suivre<\/strong> : un prochain \u00e9pisode sera consacr\u00e9 au <strong>prix des produits<\/strong>, un enjeu cl\u00e9 dans les d\u00e9cisions d\u2019achat et la performance en officine.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Jour de March\u00e9 \u2013 Hydratation : un march\u00e9 cl\u00e9 en pleine transformation<\/p>\n<p>Avec 409 millions d\u2019euros le march\u00e9 de l\u2019hydratation s\u2019impose aujourd\u2019hui comme un pilier incontournable en officine.<\/p>\n","protected":false},"author":8,"featured_media":2176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,54,448,446,427,58,428,425,426],"tags":[30],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1.png",282,508,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1.png",282,508,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1.png",282,508,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1-167x300.png",167,300,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1.png",282,508,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1.png",282,508,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1.png",282,508,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1.png",282,508,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydra1-282x450.png",282,450,true]},"rttpg_author":{"display_name":"Emma APPERT","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/emma-appertoffisante-fr\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/dermatologie\/\" rel=\"category tag\">Dermatologie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/etude\/\" rel=\"category tag\">\u00c9tude<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/hygiene\/\" rel=\"category tag\">Hygi\u00e8ne<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/jour-de-marche\/\" rel=\"category tag\">Jour de March\u00e9<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/peau\/\" rel=\"category tag\">peau<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/pharmacie\/\" rel=\"category tag\">Pharmacie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/soins\/\" rel=\"category tag\">soins<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/soins-de-visage\/\" rel=\"category tag\">soins de visage<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/visage\/\" rel=\"category tag\">visage<\/a>","rttpg_excerpt":"Jour de March\u00e9 \u2013 Hydratation : un march\u00e9 cl\u00e9 en pleine transformation Avec 409 millions d\u2019euros le march\u00e9 de l\u2019hydratation s\u2019impose aujourd\u2019hui comme un pilier incontournable en officine.","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2134"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2134"}],"version-history":[{"count":5,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2134\/revisions"}],"predecessor-version":[{"id":2181,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2134\/revisions\/2181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/2176"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}