{"id":2182,"date":"2026-02-11T14:48:05","date_gmt":"2026-02-11T13:48:05","guid":{"rendered":"https:\/\/lepetitjournaldemapharmacie.fr\/?p=2182"},"modified":"2026-02-11T14:49:00","modified_gmt":"2026-02-11T13:49:00","slug":"evolution-des-paniers-clients-en-pharmacie-point-2025","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2026\/02\/11\/evolution-des-paniers-clients-en-pharmacie-point-2025\/","title":{"rendered":"\u00c9volution des paniers clients en pharmacie \u2013 Point 2025"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Apr\u00e8s une forte dynamique post-Covid observ\u00e9e en 2023, les donn\u00e9es 2025 montrent un ajustement du panier moyen dans les pharmacies fran\u00e7aises.<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Panier moyen HT (France 2025)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/paniers-wp-1024x320.png\" alt=\"\" class=\"wp-image-2190\" style=\"width:1194px;height:auto\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/paniers-wp-1024x320.png 1024w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/paniers-wp-300x94.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/paniers-wp-768x240.png 768w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/paniers-wp-1536x480.png 1536w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/paniers-wp.png 1757w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li style=\"line-height:1.5\">Panier moyen HT global : <strong>40,80 \u20ac<\/strong><\/li>\n\n\n\n<li style=\"line-height:1.5\">Panier sur ordonnance : <strong>58,30 \u20ac<\/strong><\/li>\n\n\n\n<li style=\"line-height:1.5\">Panier hors ordonnance : <strong>13,89 \u20ac<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Compar\u00e9 aux niveaux \u00e9lev\u00e9s observ\u00e9s en 2023 (44,40 \u20ac HT global), le panier moyen se normalise en 2025. Cette \u00e9volution traduit :<\/p>\n\n\n\n<ul>\n<li style=\"line-height:1.3\">Une stabilisation de la consommation,<\/li>\n\n\n\n<li style=\"line-height:1.3\">Un recul du panier hors ordonnance,<\/li>\n\n\n\n<li style=\"line-height:1.3\">Une pression accrue sur les ventes en para et produits compl\u00e9mentaires.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Le panier reste port\u00e9 par l\u2019ordonnance<\/h2>\n\n\n\n<p>Le panier sur ordonnance (58,30 \u20ac) demeure structurellement \u00e9lev\u00e9 et constitue toujours le socle du chiffre d\u2019affaires officinal.<\/p>\n\n\n\n<p>En revanche, le panier hors ordonnance (13,89 \u20ac) est plus expos\u00e9 :<\/p>\n\n\n\n<ul>\n<li style=\"line-height:1.3\">aux arbitrages des patients,<\/li>\n\n\n\n<li style=\"line-height:1.3\">\u00e0 la concurrence prix,<\/li>\n\n\n\n<li style=\"line-height:1.3\">\u00e0 la baisse de pouvoir d\u2019achat.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"142\" data-id=\"2189\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/ca-freq-wp.png\" alt=\"\" class=\"wp-image-2189\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/ca-freq-wp.png 781w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/ca-freq-wp-300x55.png 300w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/ca-freq-wp-768x140.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/figure>\n<\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"344\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/evol-wp.png\" alt=\"\" class=\"wp-image-2188\" srcset=\"https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/evol-wp.png 560w, https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2026\/02\/evol-wp-300x184.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>L\u2019ann\u00e9e 2025 marque une phase de stabilisation du panier moyen.<\/p>\n\n\n\n<p>Dans ce contexte, les leviers prioritaires deviennent :<\/p>\n\n\n\n<ul>\n<li style=\"line-height:1.3\">L\u2019optimisation du panier hors ordonnance,<\/li>\n\n\n\n<li style=\"line-height:1.3\">Le travail sur la compl\u00e9mentarit\u00e9 des ventes,<\/li>\n\n\n\n<li style=\"line-height:1.3\">Le pilotage fin des cat\u00e9gories,<\/li>\n<\/ul>\n\n\n\n<p><em>Ce dossier a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 partir des donn\u00e9es de la base de donn\u00e9es&nbsp;<\/em><a href=\"http:\/\/offisante.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">OffiSant\u00e9<\/a><em>, contenant au 1er Janvier 2026 50% des officines fran\u00e7aises. <\/em><a href=\"http:\/\/offisante.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offisant\u00e9<\/a><em>&nbsp;offre des outils d\u2019aide \u00e0 la d\u00e9cision pour les pharmaciens et leur groupement.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pour aller plus loin<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-le-petit-journal-de-ma-pharmacie wp-block-embed-le-petit-journal-de-ma-pharmacie\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LbnpY7IzeU\"><a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/16\/evolution-du-chiffres-daffaires-des-pharmacies-en-2023\/\">Evolution du Chiffres d&rsquo;affaires des pharmacies en 2023<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Evolution du Chiffres d&rsquo;affaires des pharmacies en 2023\u00a0\u00bb &#8212; Le Petit Journal de ma pharmacie\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/16\/evolution-du-chiffres-daffaires-des-pharmacies-en-2023\/embed\/#?secret=CzEISeinnr#?secret=LbnpY7IzeU\" data-secret=\"LbnpY7IzeU\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-le-petit-journal-de-ma-pharmacie wp-block-embed-le-petit-journal-de-ma-pharmacie\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hmFpCzk2ER\"><a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/12\/frequentation-des-pharmacies-en-2023\/\">Fr\u00e9quentation des pharmacies en 2023<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Fr\u00e9quentation des pharmacies en 2023\u00a0\u00bb &#8212; Le Petit Journal de ma pharmacie\" src=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2024\/01\/12\/frequentation-des-pharmacies-en-2023\/embed\/#?secret=pDvPbmy9AV#?secret=hmFpCzk2ER\" data-secret=\"hmFpCzk2ER\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une forte dynamique post-Covid observ\u00e9e en 2023, les donn\u00e9es 2025 montrent un ajustement du panier moyen dans les pharmacies fran\u00e7aises.<\/p>\n","protected":false},"author":8,"featured_media":2031,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,58],"tags":[],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers.png",800,200,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers.png",800,200,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers.png",800,200,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers-300x75.png",300,75,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers.png",800,200,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers.png",800,200,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers.png",800,200,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers.png",800,200,false],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2024\/01\/Banniere-LPJ-Paniers-600x200.png",600,200,true]},"rttpg_author":{"display_name":"Emma APPERT","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/emma-appertoffisante-fr\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/economie\/\" rel=\"category tag\">\u00e9conomie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/pharmacie\/\" rel=\"category tag\">Pharmacie<\/a>","rttpg_excerpt":"Apr\u00e8s une forte dynamique post-Covid observ\u00e9e en 2023, les donn\u00e9es 2025 montrent un ajustement du panier moyen dans les pharmacies fran\u00e7aises.","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2182"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2182"}],"version-history":[{"count":5,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2182\/revisions"}],"predecessor-version":[{"id":2191,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2182\/revisions\/2191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/2031"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}