{"id":2224,"date":"2026-03-11T10:56:24","date_gmt":"2026-03-11T09:56:24","guid":{"rendered":"https:\/\/lepetitjournaldemapharmacie.fr\/?p=2224"},"modified":"2026-03-11T10:58:49","modified_gmt":"2026-03-11T09:58:49","slug":"jour-de-marche-hydratation-partie-2-est-ce-que-vous-le-valez-bien","status":"publish","type":"post","link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/2026\/03\/11\/jour-de-marche-hydratation-partie-2-est-ce-que-vous-le-valez-bien\/","title":{"rendered":"\ud83e\uddf4Jour de March\u00e9 \u2013 Hydratation partie 2 est-ce que vous le valez bien ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Quelques surprises dans les donn\u00e9es<\/h2>\n\n\n\n<p> \ud83c\udfc6 Une bataille de marques tr\u00e8s fragment\u00e9e<br>Mais au niveau groupes,   <strong>L\u2019Or\u00e9al<\/strong> et <strong>Pierre Fabre<\/strong> concentrent presque <strong>1\/3 du march\u00e9<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des dynamiques int\u00e9ressantes<\/h2>\n\n\n\n<p><strong>Caudalie<\/strong> : +16% de croissance (seul labo du top 10)<br><strong>ACM<\/strong> : +139% sur des niches dermatologiques<br><strong>Embryolisse<\/strong> : un vrai effet de marque avec des soins multi-fonctions<br><br>\ud83d\udcb8 Et c\u00f4t\u00e9 prix\u2026 c\u2019est le grand \u00e9cart :<br>cr\u00e8me corps : <strong>~30 \u20ac\/kg<\/strong><br>cr\u00e8me visage : <strong>~300 \u20ac\/kg<\/strong><br>contour des yeux : <strong>jusqu\u2019\u00e0 3000 \u20ac\/kg<\/strong><br><br>\u27a1\ufe0f Moralit\u00e9 : dans l\u2019hydratation, le marketing et le positionnement comptent presque autant que la formule.<br><br>\ud83d\udcf9 Dans cet \u00e9pisode :<br>les dynamiques du march\u00e9<br>les marques qui montent<br>pourquoi certaines cr\u00e8mes co\u00fbtent 10 fois plus que d\u2019autres<\/p>\n\n\n\n<p><br>Elle est fra\u00eeche ma data !<\/p>\n\n\n\n<p><br><strong>#parapharmacie #pharmacie #cosmetique #skincare #marketinsights<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83e\uddf4Jour de March\u00e9 \u2013 #hydratation partie 2 : un march\u00e9 cl\u00e9 en pleine transformation\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/eXLEza6IH9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jour de March\u00e9 \u2013 Hydratation partie 2 est-ce que vous le valez bien ?<\/p>\n","protected":false},"author":8,"featured_media":2144,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,54,448,446,427,240,428,425,426],"tags":[30],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation.png",576,814,false],"landscape":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation.png",576,814,false],"portraits":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation.png",576,814,false],"thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation-150x150.png",150,150,true],"medium":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation-212x300.png",212,300,true],"large":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation.png",576,814,false],"1536x1536":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation.png",576,814,false],"2048x2048":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation.png",576,814,false],"post-thumbnail":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation-576x765.png",576,765,true],"donovan-list-post":["https:\/\/lepetitjournaldemapharmacie.fr\/wp-content\/uploads\/2025\/12\/hydratation-576x450.png",576,450,true]},"rttpg_author":{"display_name":"Emma APPERT","author_link":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/author\/emma-appertoffisante-fr\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/dermatologie\/\" rel=\"category tag\">Dermatologie<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/etude\/\" rel=\"category tag\">\u00c9tude<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/hygiene\/\" rel=\"category tag\">Hygi\u00e8ne<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/jour-de-marche\/\" rel=\"category tag\">Jour de March\u00e9<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/peau\/\" rel=\"category tag\">peau<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/produits-conseils\/\" rel=\"category tag\">Produits conseils<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/soins\/\" rel=\"category tag\">soins<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/soins-de-visage\/\" rel=\"category tag\">soins de visage<\/a> <a href=\"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/category\/visage\/\" rel=\"category tag\">visage<\/a>","rttpg_excerpt":"Jour de March\u00e9 \u2013 Hydratation partie 2 est-ce que vous le valez bien ?","_links":{"self":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2224"}],"collection":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2224"}],"version-history":[{"count":2,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2224\/revisions"}],"predecessor-version":[{"id":2226,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/posts\/2224\/revisions\/2226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media\/2144"}],"wp:attachment":[{"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepetitjournaldemapharmacie.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}